Advanced Digital Marketing
Course
Online
*Indicative price
Original amount in USD:
$ 367
Description
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Type
Course
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Level
Intermediate
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Methodology
Online
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Duration
Flexible
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Start date
Different dates available
Online simulation based Advanced Digital Marketing to learn & practice skills that will help you in efficient management of digital marketing strategies.
With a digital marketing certificate, one can find job opportunities as Online Marketing Manager, Social Media
Facilities
Location
Start date
Start date
About this course
Upon completion of this course students will be able to -
Identify digital marketing strategies that have the potential to win.
Run digital marketing campaigns under stringent budgets.
Strategize and create a holistic digital marketing plan that will complement and add to their offline marketing strategy.
Build and maintain a cohesive digital media presence for your brands in line with their objectives.
Monitor, Measure and Optimize performance of your digital media campaigns, both organic and paid.
Learn how to buy and sell ad inventory in real time manner to make efficient transactions and achieve desired ROI.
Marketing Professionals/Web Marketers/Affiliate Marketers
Aspiring Digital Marketing experts
Entrepreneurs and budding entrepreneurs who want to fine tune their digital marketing campaigns
Digital Media Professionals
Online Campaign Professionals
Reviews
Subjects
- Media
- Marketing
- Email Marketing
- Digital Marketing
- Social Media
- Mobile Marketing
- Techniques
- Search Engine Marketing
- Display Marketing
- Digital Analytics
- Campaign performance
Teachers and trainers (1)
Name Name
Teacher
Course programme
- Understand what digital marketing is
- Identify the need to go digital
- Identify the basic objectives of digital marketing
Search Engine Optimization
- Define Search Engine Optimization
- Understand how search engines work
- Identify the techniques used for SEO
- Identify the tools used for SEO audit
Fundamentals of Search Engine Marketing
- Identify search and display networks
- Identify the elements of a campaign structure
- Identify the methods for optimizing landing pages
- Define ad rank
- Define conversions
- Identify the metrics to optimize campaign performance
Advanced Search Engine Marketing
- Define the various types of keywords and tools used for keyword research
- Explain search ad formats and extensions
- Identify reports used to measure and optimize search campaign performance
- Define dynamic search ads
- Define product listing ads
Advanced Digital Display Marketing
- List the various targeting methodologies
- Identify the various display ad formats
- Define reports used to measure campaign performance
- Identify the various Optimization methods
Social Media Marketing
- Define social media marketing
- Describe how the various social websites can be used as marketing media
Mobile Marketing
- Define Mobile Marketing
- Define mobile properties
- Identify best practices
- Identify advertising options for marketing on mobiles
- Identify methods used to market with mobiles
Email Marketing
- Identify the key concepts of email marketing
- Identify the process for creating effective email marketing campaigns
- Identify the optimization methods to improve performance
Digital Analytics
- Define Digital Analytics
- Identify how Google Analytics works
- Identify the account structure required to measure the right data
- Define the main reports that can be viewed
Integrated Digital Marketing Campaigns
- Understand the concept of integrated digital marketing
- Identify why integrated digital marketing is important
- Identify the process of integration
Programmatic Buying, Email and Affiliate Marketing
- Programmatic Buying
- Email Marketing
- Affiliate Marketing
- Creating digital media plan
Additional information
Create and test the performance of your ads with 10 levels of gaming experience worth $50,000 virtual money. Identify digital marketing strategies that work and don’t work without having to spend any real money on running campaigns. Create online search and display campaigns using Google AdWords. Get an industry-wide recognized certificate in Advanced Digital Marketing by Manipal ProLearn. Through our practice quizzes and MCQs you can test yourself on the skills learnt at every level. Test yourself by attempting the problem solving questions. Master the basics of Search Engine Marketing, Web Analytics, Mobile Marketing & more Learn how to achieve desired ROI through ’Programmatic Buying’, an automated & evolving platform allowing you to buy & sell ad inventory in a real time manner.
Advanced Digital Marketing
*Indicative price
Original amount in USD:
$ 367