Advanced Digital Marketing

Course

Online

£ 290.28 VAT inc.

*Indicative price

Original amount in USD:

$ 367

Description

  • Type

    Course

  • Level

    Intermediate

  • Methodology

    Online

  • Duration

    Flexible

  • Start date

    Different dates available

Online simulation based Advanced Digital Marketing to learn & practice skills that will help you in efficient management of digital marketing strategies.
With a digital marketing certificate, one can find job opportunities as Online Marketing Manager, Social Media

Facilities

Location

Start date

Online

Start date

Different dates availableEnrolment now open

About this course

Upon completion of this course students will be able to -
Identify digital marketing strategies that have the potential to win.
Run digital marketing campaigns under stringent budgets.
Strategize and create a holistic digital marketing plan that will complement and add to their offline marketing strategy.
Build and maintain a cohesive digital media presence for your brands in line with their objectives.
Monitor, Measure and Optimize performance of your digital media campaigns, both organic and paid.
Learn how to buy and sell ad inventory in real time manner to make efficient transactions and achieve desired ROI.

Marketing Professionals/Web Marketers/Affiliate Marketers
Aspiring Digital Marketing experts
Entrepreneurs and budding entrepreneurs who want to fine tune their digital marketing campaigns
Digital Media Professionals
Online Campaign Professionals

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Reviews

Subjects

  • Media
  • Email
  • Marketing
  • Email Marketing
  • Digital Marketing
  • Social Media
  • Mobile Marketing
  • Techniques
  • Search Engine Marketing
  • Display Marketing
  • Digital Analytics
  • Campaign performance

Teachers and trainers (1)

Name Name

Name Name

Teacher

Course programme

Introduction to Digital Marketing
  • Understand what digital marketing is
  • Identify the need to go digital
  • Identify the basic objectives of digital marketing

Search Engine Optimization
  • Define Search Engine Optimization
  • Understand how search engines work
  • Identify the techniques used for SEO
  • Identify the tools used for SEO audit

Fundamentals of Search Engine Marketing
  • Identify search and display networks
  • Identify the elements of a campaign structure
  • Identify the methods for optimizing landing pages
  • Define ad rank
  • Define conversions
  • Identify the metrics to optimize campaign performance

Advanced Search Engine Marketing
  • Define the various types of keywords and tools used for keyword research
  • Explain search ad formats and extensions
  • Identify reports used to measure and optimize search campaign performance
  • Define dynamic search ads
  • Define product listing ads

Advanced Digital Display Marketing
  • List the various targeting methodologies
  • Identify the various display ad formats
  • Define reports used to measure campaign performance
  • Identify the various Optimization methods

Social Media Marketing
  • Define social media marketing
  • Describe how the various social websites can be used as marketing media

Mobile Marketing
  • Define Mobile Marketing
  • Define mobile properties
  • Identify best practices
  • Identify advertising options for marketing on mobiles
  • Identify methods used to market with mobiles

Email Marketing
  • Identify the key concepts of email marketing
  • Identify the process for creating effective email marketing campaigns
  • Identify the optimization methods to improve performance

Digital Analytics
  • Define Digital Analytics
  • Identify how Google Analytics works
  • Identify the account structure required to measure the right data
  • Define the main reports that can be viewed

Integrated Digital Marketing Campaigns
  • Understand the concept of integrated digital marketing
  • Identify why integrated digital marketing is important
  • Identify the process of integration

Programmatic Buying, Email and Affiliate Marketing
  • Programmatic Buying
  • Email Marketing
  • Affiliate Marketing
  • Creating digital media plan

Additional information

BENEFITS

Create and test the performance of your ads with 10 levels of gaming experience worth $50,000 virtual money. Identify digital marketing strategies that work and don’t work without having to spend any real money on running campaigns. Create online search and display campaigns using Google AdWords. Get an industry-wide recognized certificate in Advanced Digital Marketing by Manipal ProLearn. Through our practice quizzes and MCQs you can test yourself on the skills learnt at every level. Test yourself by attempting the problem solving questions. Master the basics of Search Engine Marketing, Web Analytics, Mobile Marketing & more Learn how to achieve desired ROI through ’Programmatic Buying’, an automated & evolving platform allowing you to buy & sell ad inventory in a real time manner.

Advanced Digital Marketing

£ 290.28 VAT inc.

*Indicative price

Original amount in USD:

$ 367