Advanced International Business Management and Marketing (Dual Award) MSc/MSc (4107F)

Semester one is undertaken at the University of Groningen where you will study the following compulsory modules:

• GRON101 International Business Strategy (10 credits, 5ECTS)
• GRON107 Comparative Environmental Analysis (10 credits, 5ECTS)
• GRON108 International Corporate Finance (10 credits, 5ECTS)
• GRON109 International Strategic Alliances (10 credits, 5ECTS)

Semester two is undertaken at Newcastle University Business School where you will study the following compulsory modules:

• NBS8952 International Marketing (10 credits, 5ECTS)
• NBS8269 Research Methods for Business and Management Dual Award (10 credits, 5ECTS)
• NBS8913 Role of Business in Society - Issues and Challenges (10 credits, 5ECTS)
• NBS8946 Customer Relationship Management (10 credits, 5ECTS)

While in Newcastle you will select one elective module (10 credits, 5ECTS) from the following:

• NBS8527 Marketing Ethics, Critical Consumption, and Corporate Social Responsibility
• NBS8910 International Marketing Communications Management (10 credits, 5ECTS)
• NBS8918 Small Business Marketing and Management (10 credits, 5ECTS)
• NBC8919 E-Marketing (10 credits, 5ECTS)

You may select up to one elective module from this list:

• NBS8013 Leading Organisational Change (10 credits, 5ECTS)
• NBS8495 Emerging Economies: Challenges and Opportunities
• NBS8496 Digital Business (10 credits, 5ECTS)

The compulsory dissertation will be taken over semester three of year one and semester one of year two, and will be jointly supervised and delivered by Newcastle and Groningen.

• NBS8199 Dissertation (Dual Award) (50 credits, 25ECTS)

Modules change annually to take account of:

• changing staff expertise
• developments in the discipline
• the requirements of external bodies and partners
• student feedback.