Advanced Review and Test Writing E-learning Course

Advanced review and test writing

This e-learning course helps you to evaluate, reassess and optimise the content, effectiveness and current style of your reviews and group tests. You will learn how to analyse and profile the evolving needs of your readers, and your expert tutor will suggest many practical ways to add impact, interest, and value to your reviews. As well as quizzes and exercises, you will also benefit from learning top tips and tactics to exploit the power of the written word in the context of a critical review piece.

Advanced writing

· Taking the reader to the heart of the experience

· Putting the review in a practical useful context

· Precise writing – accuracy and clarity

· Using the appropriate language and tone for your target audiences

· Balancing creativity with the reader’s basic need for information and guidance

Taking the review to your reader

· Thinking about your reader’s needs and perspectives

· Allowing your own personality to feature in your writing

· Directly involving your reader in your review

· What’s good and what’s bad in intros

· Establishing and building authority and trust

· Putting it all into context

· The balance of creativity, opinion, and information

Writing for maximum interest

· Using your writing skills to really engage your reader

· Structuring your piece to pull the reader through

· Balancing sentence lengths; managing pace, flow and rhythm

· Using the right language at the right time

Adding value

· Going the extra mile and making your review indispensable

· The value of the negative

· Enhancing your brand’s position as an objective voice

Review writing for the web

· A different medium, audience, expectations and context

· The impact of socials groups, forums, online communities and comparison sites

· What you need to do – priorities, structure and sequence

· Inviting and enabling reader response

· Efficiently integrating print and digital review content

Top tips and checklists

Your trainer will provide you with handy tips and checklists at key stages of the course. These cover vital topics including: being aware of self indulgence; giving enough space to the subject of the review; remembering that less is more; watching out for legal issues; and how to keep superlatives and adjectives under control.

Feedback from the trainer

Our expert trainers are here to provide you with invaluable one-to-one feedback on your progress. Email your work and the trainer will supply you with individual guidance, comments and practical suggestions. Then, once you’ve improved your written work, the trainer will appraise your revised content and provide a second set of constructive comments. This unique feedback really brings your learning to life and makes sure you have truly grasped - and applied - all of the key principles.