Advertising and Design
Postgraduate
In Leeds
Description
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Type
Postgraduate
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Location
Leeds
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Start date
Different dates available
This innovative programme fuses design with the concepts and principles of advertising, allowing you to develop a range of skills to thrive in a fast-paced and competitive industry.
Taught by the School of Design and Leeds University Business School – one of the world’s top 100 business schools – you’ll take a creative approach to solving communication problems in advertising and branding. You’ll develop your own practice, collaborate with other designers and gain a deeper awareness of how design can convey a brand message, using a range of software and techniques.
At the same time, you’ll study ideas, research and theories in advertising to explore the strategic backdrop of brand communications from the blurring of markets to the ways in which digital technology, such as social media and mobile, have changed the relationship between brands and consumers.
You’ll mix creativity and innovation with advertising strategy to gain a valuable range of knowledge and skills.
Specialist facilities
We have plenty of facilities to help you make the most of your time at Leeds. You’ll be able to develop your practice in well-equipped studios and purpose-built computer clusters so you can build your skills on both PC and Mac. There’s also a computer-aided design (CAD) suite with access to the latest design software and some of the latest design technology, such as digital printing and laser cutting facilities, and colour analysis/prediction labs.
We also have an impressive range of resources you can use for research. We house the M&S Company Archive including documents, advertising, photos, films, clothing and merchandise from throughout Marks & Spencer’s history, offering a fascinating insight into the changing nature of branding and advertising over time.
Facilities
Location
Start date
Start date
About this course
Entry requirements
A bachelor degree with a 2:1 (hons) or equivalent qualification.
In exceptional circumstances we may also consider people who don’t have a degree, but do have relevant work experience.
English language requirements
IELTS 6.5 overall, with no less than 6.0 in any component . For other English qualifications, read English language equivalent qualifications.
Improve your English
If English is not your first language, you may be able to take a pre-sessional course before you begin your studies. This can help if you: ion system.
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Subjects
- Design
- Marketing
- Branding
- Advertising
- School
- Communications
- Technology
- Social Media
- Communication Training
- Media
Course programme
You’ll begin to develop your understanding of advertising principles from the start of the programme, when you’ll study consumer behaviour and explore how brands can adopt these different theories to inform their marketing strategies.
Focusing on contemporary issues, you’ll look at the process of strategic marketing communications and how strategic marketing works on the global stage. At the same time, you’ll study practical design modules where you’ll learn to visualise creative communications ideas and present your proposals to clients, as well as considering how compelling text within an advertising concept can influence consumers.
In Semester 2 you’ll build on this foundation by exploring integrated communication, developing creative concepts that can work for a range of different media outlets, as well as the broader aspects of campaign planning, print, radio and TV ad production and the ethics of advertising campaigns.
You’ll think about reach, frequency and the often complex question of return on investment and even choose from specialist modules on topics such as social media, sales promotion, brand management and direct marketing.
At the end of the programme you’ll submit a substantial project that demonstrates the knowledge and skills that you’ve gained. You can either complete a dissertation – an independent research project on a related topic of your choice – or develop a communication campaign concept of your own.
Course structureThese are typical modules/components studied and may change from time to time. Read more in our Terms and conditions.
Modules Year 1Compulsory modules
- Visual Communication 15 credits
- Persuasion 15 credits
- Integrated Communication 30 credits
- Consumer Behaviour 15 credits
- Marketing Communications 10 credits
- Advertising 15 credits
- Global Strategic Marketing 15 credits
- Media Planning and Strategy 15 credits
- Creative Direction 35 credits
- Dissertation - Advertising and Design 35 credits
- Brand Management and Corporate Identity 15 credits
- Sales Promotion and Sponsorship 15 credits
- Social Media Marketing 15 credits
- Direct, Digital and Interactive Marketing 15 credits
For more information on typical modules, read Advertising and Design MA in the course catalogue
Learning and teachingWe use a range of teaching methods that reflects the diversity of the programme, including lectures, seminars, tutorials, practical sessions, online learning and group sessions. Independent study is also an important element of this degree, since it allows you to develop your skills as well as your design specialisms.
AssessmentYou’ll also be assessed by a variety of methods. Obviously these will include your own creative work as you develop campaign concepts in your taught design modules, but also presentations, reflective logs, reports, group projects and written assignments
Advertising and Design