Advertising and Digital Marketing Communications with Language, BA Hons

University of Greenwich

Bachelor's degree

In

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Description

  • Type

    Bachelor's degree

  • Duration

    3 Years

Our degree in advertising and digital marketing communications combines French, Italian, Mandarin or Spanish study with the skills and knowledge you'll need for your advertising and digital marketing career. The language element of this course starts with a module suited to your current level of knowledge.

Modules include customer insight, brand management and social media, which focus on real knowledge and practical experience. You'll also have an opportunity to take part in the Erasmus+ student exchange programme. Popular career options for our advertising graduates include advertising and PR, sales promotion, marketing, and media and digital communications.

Facilities

Location

Start date

Start date

SeptemberEnrolment now closed

About this course

112 UCAS points from at least two A-levels. No more than 12 points should come from AS-levels.

Plus, GCSE English language or literature and mathematics at grade C / 4 or above.

We also accept:

BTEC/National Diploma
International Baccalaureate
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What you should know about this course
Study Advertising and Digital Marketing Communications with Language and earn up to £26,000 on graduation, based on our average graduate earnings.
This degree gives you exemptions from certain diploma modules of professional bodies, including CIM and IDM, and the chance to study abroad
Our degrees in this subject are ranked 2nd in London (The Complete University Guide League Tables 2021) 

Our courses in Marketing are ranked in TOP 5 for satisfaction in London (The Complete University Guide League Tables 2021)
Our courses in Marketing are ranked in TOP 5 for graduate prospects in London (The Complete University Guide League Tables 2021)

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Reviews

This centre's achievements

2020

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 11 years

Subjects

  • Mandarin
  • Marketing
  • Marketing Communications
  • Brand Management
  • Digital Marketing
  • Global
  • Advertising
  • University
  • Project
  • Planning
  • Communications
  • Industry
  • Media

Course programme

Year 1

Students are required to study the following compulsory modules.
  • Principles and Practice of Marketing (30 credits)
  • Introduction to Advertising (15 credits)
  • Financial Aspects of Marketing and PR (15 credits)
  • Personal and Professional Development (15 credits)
  • Brand Management (15 credits)
Students are required to choose 30 credits from this list of options.
  • Mandarin 1 (30 credits)
  • Mandarin 2 (30 credits)
  • Mandarin 3 (30 credits)
  • European Languages (French 1) (30 credits)
  • European Languages (French 2) (30 credits)
  • European Languages (French 3) (30 credits)
  • European Languages (Italian 1) (30 credits)
  • European Languages (Italian 2) (30 credits)
  • European Languages (Italian 3) (30 credits)
  • European Languages (Spanish 1) (30 credits)
  • European Languages (Spanish 2) (30 credits)
  • European Languages (Spanish 3) (30 credits)
Year 2

Students are required to study the following compulsory modules.
  • Future Paths
  • Research Methods (MET) (15 credits)
  • Media Planning and Buying (15 credits)
  • Integrated Marketing Communications Management (15 credits)
  • Creative Project (15 credits)
  • Customer Insight (15 credits)
  • Marketing Research (15 credits)
Students are required to choose 30 credits from this list of options.
  • Mandarin 2 (30 credits)
  • Mandarin 3 (30 credits)
  • European Languages (French 2) (30 credits)
  • European Languages (French 3) (30 credits)
  • European Languages (French 4) (30 credits)
  • European Languages (Italian 2) (30 credits)
  • European Languages (Italian 3) (30 credits)
  • European Languages (Spanish 2) (30 credits)
  • European Languages (Spanish 3) (30 credits)
  • European Languages (Spanish 4) (30 credits)
Year 3

Students are required to study the following compulsory modules.
  • Direct and Digital Marketing Strategy (30 credits)
  • Social Media and Analytics (15 credits)
  • Critical Approaches to Advertising (15 credits)
Students are required to choose 30 credits from this list of options.
  • Mandarin 3 (30 credits)
  • European Languages (French 3) (30 credits)
  • European Languages (French 4) (30 credits)
  • European Languages (Italian 3) (30 credits)
  • Language Research Project (French, Italian, Spanish) (30 credits)
  • European Languages (Spanish 3) (30 credits)
  • European Languages (Spanish 4) (30 credits)
Students are required to choose 30 credits from this list of options.
  • Consultancy Project (30 credits)
  • Dissertation (MET) (30 credits)

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Advertising and Digital Marketing Communications with Language, BA Hons

£ 9,250 VAT inc.

The best Strategic Marketing courses

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See all