ICM Associate Degree in Marketing

This programme is designed for those who seek to develop their marketing skills and knowledge.

COURSE STRUCTURE

Part 1

1. International Business Communications
2. Marketing
3. Public Relations
4. Quantitative Methods for Managers
5. Advertising

Part 2

1. Marketing Management
2. Customer Service (New)
3. Buyer Behaviour & Consumerism
4. Management Theory & Practice
5. IT for Marketing Management

The ICM Advanced Diploma in Marketing is awarded on completion of Parts 1 & 2

The Associate Degree in Marketing

This is awarded to those candidates who, having completed the Advanced Diploma, successfully complete the assignment required for the issue of the Associate Degree. Information in respect of the assignment may be obtained from the Institute or from the ICM website.

Examination Grades

• Grade A - Distinction 71% and Above
• Grade B - Credit 61% to 70%
• Grade C - Pass 53% to 60%
• Grade D - Marginal Pass 51% to 52%
• Grade E - Marginal Fail 48% to 50%
• Grade F - Fail 47% and Under

Status of Qualification

Professional Vocational Diploma.

Examinations

Externally set and marked by the Institute. Examinations are held in March, June, September and December each year. Candidates must be registered and paid-up Student Members of the Institute at the time they undertake the examinations.

Examination Closing Dates

Candidates entering for examinations must ensure that their completed Examination Entry forms and fees reach the Institute at least six weeks before the date of the examinations. Examination Timetables indicate the Closing Date for receipt of entries for each sitting.

Subject Exemptions

Students holding relevant recognised qualifications from other professional bodies may apply for exemptions on a subject-for-subject basis.