Analysing the Competition

The course aims:


-To analyse and the macro-environment within which an organisation operates
-To evaluate performance of own organisation and competitors


After completing the module the student should be able to:


1. Describe the various types of market and explain their affects on companies operating in them.
2. Identify the current strengths and competitiveness of a company.
3. Explain how analysing the competition can help an organisation to select a suitable strategy for the
future.
4. Carry out research to investigate your company’s and your competitors’ performance, products and services.