Applied Marketing

" Marketing and the Firm Marketing and the Farm Marketing Orientation and Context Creating Value and Competitive Advantage #1 Creating Value and Competitive Advantage #2 Marketing Definition Marketing Exchange Marketing Interactions #1 Marketing Interactions #2 BCG’s Advantage Matrix Model Situational Marketing Analysis External Environment – Analysis #1 External Environment – Analysis #2 External Environment – Analysis #3 External Forces Facing Marketing Demographic Shift Demographic Changes Stakeholder Mapping #1 Stakeholder Mapping #2 Microenvironments – Industry and Market Microenvironments – Industry and Market Difference Between an Industry and a Sector Common Mistakes #1 Common Mistakes #2 Market Analysis #1 Market Analysis #2 Internal Firm Analysis and Environment Analysis Enterprise Value Chain Analysis #1 Enterprise Value Chain Analysis #2 Enterprise Value Chain Analysis #3 Porter’s Value Chain Elements in Porter’s Value Chain #1 Elements in Porter’s Value Chain #2 SWOT – Gap Analysis TOWS and Building Conversion Strategies Formulating a Marketing Plan – Building Components Formulating a Marketing Plan – Building Components #1 Formulating a Marketing Plan – Building Components #2 Formulating a Marketing Plan – Building Components #3 Product Life Cycle and Building a Product Strategy Segmentation and Targeting– Geography, Consumer Behaviour and Cultures Positioning Your Market Offering Pricing Your Product for the Market Channels and Distribution Promotion and Brand Advertising Business Development and Customer Relationship Marketing (CRM) Hard-selling Sales Funnel Stages in the Sales Funnel Excocting The Marketing Plan Action Planning, Roles and Responsibilities Metrics and Measures Marketing and Information Technology Marketing Information (MIS) Systems: Sorting Data and Reporting Marketing and Information Technology Case Studies & Additional Recourse Case Studies"