B.A. (Hons) Sports Marketing Management
Bachelor's degree
In Lancaster
Description
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Type
Bachelor's degree
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Location
Lancaster
In this fast-moving competitive industry there is a demand for talented professionals who understand the sports sector and can use their marketing skills to best effect. The degree has been developed in conjunction with practitioners from the sports marketing industry who are also involved in the delivery of the programme as guest speakers. This enables you to learn directly from their real life experience and industry knowledge.
Facilities
Location
Start date
Start date
About this course
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Reviews
Subjects
- Management
- IT Management
- Marketing
- Industry
- Credit
- Marketing Management
Course programme
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Year 1
You will study four, 30-credit units:
- Introduction to Sports Management and Marketing
- Sports Event Design and Development
- The Business of Sport
- Understanding and Managing People
Note: This course shares a common first year with BA (Hons) Sports Management.
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Year 2
You will study four, 30-credit units:
- Brand Management
- Commercial Aspects of Sport
- Sports Enterprise and Community
- Sports Professionalism and Practice
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Year 3
If you are taking the placement route, you will need to undertake a minimum of 36 weeks paid work experience.
If you are on the full-time route, you will progress directly into Year 3.
You will study three, 30-credit core units:
- Sports Branding and Sponsorship
- Strategic Communications and Advertising Planning
- Strategic Sports Management
Additionally, you will select one of the following optional units:
- Entrepreneurial Practice
- Business Creation
- Business Ethics and Sustainability
- Entrepreneurs, Business and Society
- America: Business and Culture
- Global and Networked Innovation Management
- Business Project (Research, Young Enterprise or Consultancy)
- Psychology at Work
- Global Human Resource Management
- Contemporary Perspectives on HRM
- Work Based Learning (Role of the Manager)
- Business Analytics and Decision Making
- Social and New Media Management
- International Sports Ownership and Governance
- Applied Management Practice
B.A. (Hons) Sports Marketing Management