Marketing Management : BSc Hons : N503

Lancaster University

Bachelor's degree

In Lancaster

£ 9,250 VAT inc.

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Description

  • Type

    Bachelor's degree

  • Location

    Lancaster

  • Duration

    4 Years

  • Start date

    Different dates available

Industrial experience is at the heart of this four-year degree course, which gives you an excellent grounding in the Marketing discipline while preparing you for a position as a Marketing Manager and other managerial roles.On our four-year Marketing Management degree you will undertake an industrial placement and use that experience, combined with academic ideas, to improve your understanding of management in practice. In previous years, students have secured placements with multinational companies, allowing them to make a distinctive addition to their CV. Through guided learning in the final year, you reflect on your real-world experience and leverage this in developing a portfolio of professional practice.

Graduates have gone on to positions as Marketing Executives, Marketing Management trainees and Management and Marketing Officers.

Facilities

Location

Start date

Lancaster (Lancashire)
See map
Lancaster University, LA1 4YW

Start date

Different dates availableEnrolment now open

About this course

During the course, you will learn about the role and importance of market research and analysis, as well as developing your understanding of consumer behaviour. You will learn about Marketing as a management function and socio-cultural phenomenon and develop your knowledge of marketing strategy and industrial marketing. You will also select from a wide variety of optional modules.

Our degree courses produce graduates of the highest calibre who go on to work in marketing functions for the UK’s most prestigious employers. Over 90% of our students typically get graduate marketing jobs with blue chip advertising and marketing services agencies or in marketing functions in corporations such as Cadbury, Mattel, Johnson & Johnson, Marks & Spencer, IBM, Unilever and Sainsbury's.

Recent Marketing graduates have started their careers as market researchers, assistant brand managers, e-marketing executives and marketing consultants while Advertising and Marketing alumni have found work with a variety of businesses and creative agencies in account management, research, media planning and buying, and digital advertising roles.

Other graduates have diversified into sales, recruitment and finance; some are studying for professional marketing qualifications while working and some have decided to continue their studies to MSc level, at Lancaster and other universities.

A Level AAB

GCSE Mathematics grade B or 6, English Language grade B or 6

IELTS 6.5 overall with at least 5.5 in each component.

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Subjects

  • Marketing
  • Marketing Management
  • Introduction to Marketing
  • Community
  • Consumer Behaviour
  • Marketing Research
  • Marketing Simulation
  • Routes to Market
  • Advertising
  • Digital Marketing

Course programme

Many of Lancaster's degree programmes are flexible, offering students the opportunity to cover a wide selection of subject areas to complement their main specialism. You will be able to study a range of modules, some examples of which are listed below.

Year 1

Core

    • Introduction to Marketing
    • Marketing Learning Community - First Year
    • Preparation for Placement
Year 2

Core

    • Consumer Behaviour
    • Marketing Learning Community - Second Year
    • Marketing Research
    • Marketing Simulation
    • Routes to Market
    • Work Based Learning

Optional

    • Advertising
    • Digital Marketing
    • Online Consumer Engagement
Year 3

Core

    • Work Based Learning
Year 4

Core

    • Marketing Learning Community - Final year
    • The Management of Marketing
    • Work Based Learning

Optional

    • Advanced Topics in Consumer Behaviour
    • Brand Strategy
    • Business-to-Business Marketing
    • Critical & Creative Communications
    • Global Marketing Management
    • Managing Marketing Innovation
    • Marketing of Services
    • Strategic Marketing
    • Strategic Negotiation : Making Sustainable Deals

Lancaster University offers a range of programmes, some of which follow a structured study programme, and others which offer the chance for you to devise a more flexible programme. We divide academic study into two sections - Part 1 (Year 1) and Part 2 (Year 2, 3 and sometimes 4). For most programmes Part 1 requires you to study 120 credits spread over at least three modules which, depending upon your programme, will be drawn from one, two or three different academic subjects. A higher degree of specialisation then develops in subsequent years.

Information contained on the website with respect to modules is correct at the time of publication, but changes may be necessary, for example as a result of student feedback, Professional Statutory and Regulatory Bodies' (PSRB) requirements, staff changes, and new research.

Additional information

Overseas Fee - £17,500

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Marketing Management : BSc Hons : N503

£ 9,250 VAT inc.

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