BSc (Hons) Marketing with Advertising

Year 1

BUS1020 Principles of Marketing (20 credits)

BUS1021 Understanding Consumer Markets (20 credits)

BUS1022 Fundamentals of Marketing Communications (20 credits)

BUS1025 Designing for an Online Presence (20 credits)

MED1057 Communicating Through Design (20 credits)

MED1402 Introduction to Advertising (20 credits)

Language modules in French, Spanish or Mandarin, delivered at the Edge Hill Language Centre, are available to study as an integral part of this degree. A single Language module can be studied instead of either BUS1025 Designing for an Online Presence or MED1057 Communicating Through Design.

Year 2

BUS2017 Research Methods for Business (20 credits)

BUS2031 Retail Marketing Planning (20 credits)

BUS2032 Branding: Integrated Digital Campaigns (20 credits)

You will select one of the following modules:

BUS2019 Employability (20 credits)

BUS2020 Graduate Enterprise (20 credits)

You will select two of the following modules:

BUS2033 Social Media Monitoring and Analytics (20 credits)

BUS2034 Services and Experiential Marketing (20 credits)

BUS2035 Consumer Behaviour (20 credits)

BUS2038 Loyalty Generation and CRM (20 credits)

MED2050 Creative Advertising (20 credits)

MED2055 Convergent Media (20 credits)

MED2080 Psychology of Persuasion (20 credits)

MED2215 Analysing Audiences (20 credits)

If you studied a Language module in Year 1, you may wish to study a further Language module in Year 2. This would form an integral part of your degree in place of one of the optional modules above.

Year 3

BUS3042 Marketing Simulation (20 credits)

You will select one of the following modules:

BUS3022 Dissertation (40 credits)

BUS3023 Extended Business Project (40 credits)

You will select three of the following modules:

BUS3030 Business Strategy and Digital Goods (20 credits)

BUS3039 Global Marketing Management (20 credits)

BUS3040 Marketing and Society (20 credits)

BUS3041 Advertising in Marketing Communications (20 credits)

BUS3044 Entrepreneurship and Innovation (20 credits)

MED3208 Media Futures (20 credits)

If you studied Language modules in Years 1 and 2, you may wish to study a further Language module in Year 3. This would form an integral part of your degree in place of one of the optional modules above.

Optional modules provide an element of choice within the programme curriculum. The availability of optional modules may vary from year to year and will be subject to minimum student numbers being achieved. This means that the availability of specific optional modules cannot be guaranteed. Optional module selection may also be affected by timetabling requirements.