Edinburgh Napier University

BA Business Management with Marketing (Online)

Edinburgh Napier University
Distance

Price on request
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Important information

Typology Bachelor's degree
Methodology Distance Learning
Duration 1 Year
  • Bachelor's degree
  • Distance Learning
  • Duration:
    1 Year
Description

Course introduction:
Our BA Business Management with Marketing top-up course provides you with a broad foundation in business and helps you develop skills across a number of business disciplines to complement your previous studies and prepare for a career in business. This top-up course is delivered fully online meaning you can study at a pace and place that suits you. It is particularly aimed at those who already have a broad business-related HND, associate degree or equivalent.

On completion of the course you’ll be well placed to seek employment with a range of private, public and third sector employers.

To take into account

· Requirements

SCQF credits/ ECTS credits at SCQF Level 8 or equivalent in an appropriate business and management subject area (i.e. basic understanding of principles in financial accounting, marketing and operations). Mature applicants who do not meet the standard entry requirements will be considered on a case-by-case basis taking into account RPL and APEL as appropriate. If English is not your first language and you don't possess prior qualifications or work experience in English, you must have a minimum 6.0 IELTS score (with no element below 5.5) or equivalent. ...

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What you'll learn on the course

Management
Business and Management
Marketing
Materials
International
IT Management
Skills and Training

Course programme

This Business Management with Marketing course is offered as a BA top-up and is designed to equip you for a career in business and management. A BA top-up is the equivalent of the final year of a full-time Bachelors degree, delivered by us straight to your screen via our online learning environment. Building on your previous experience and skills, you’ll develop your understanding of the theories and concepts of business and management and the ability to apply these in practical business situations. You’ll also gain an understanding of modern marketing practices, including international issues in direct and digital marketing. The course develops critical, analytical, creative and reflective approaches to business and its environment, further enhancing your employability and leadership skills. The international perspective developed through the materials will provide you with the background to better understand and succeed in the increasingly global environment faced by all organisations. This top-up course is delivered fully online and will take between one and two years to complete. You’ll study six modules in total, with a maximum of two modules at a time over each trimester. The online materials have been designed to support you to study at a place and pace which suits your needs. Engaging in the online learning materials and participating in the online discussions will enable you to exchange knowledge with fellow participants. While you’ll manage your own learning, you'll be provided with guidance on how best to work with the online materials and the importance of reflection in order to meet the course objectives. In addition to the module materials, you’ll receive full support from module leaders, the programme leader, full access to our online library support, as well as being able to contact our dedicated administration team, should you have any queries. Subjects include Organisational Change Management Strategic Management in a Global Context International Business Direct and Digital Marketing International Marketing Managerial Finance Study modules mentioned above are indicative only. Some changes may occur between now and the time that you study. You can view a list of all current modules in our module catalogue.

Additional information

On successful completion of the course you’ll be well placed to enter employment in management related positions and management trainee posts in both public and private sectors.  Graduates have secured employment in local authorities, retail management, financial services, media service providers and a wide range of other sectors.

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