BA (Hons) Business and Marketing Management

At the end of this course you, the student, will be able to:

Critically evaluate the application of concepts and principles of marketing and business to a wide range of business organisations and situations.
Interpret the interaction of business organisations with the changing external environment in which they operate.
Formulate, implement, and evaluate marketing plans, models, relationships, tasks, and roles within complex and dynamic domestic and global business environments.
Critically analyse marketing and business information from a range of national and international sources.
Debate the ethical and moral dimensions of marketing management and business practices.

Students who successfully complete the course are expected to enhance their job prospects and strengthen their employment opportunities. The course is designed to prepare students for career opportunities in a variety of marketing related areas including product and brand management, account management, sales promotion, marketing research, advertising, interactive marketing and customer relationships within manufacturing, retailing, and service sectors.

Graduates from this course will be able to continue to complete the CIM professional qualifications or study our MSc Marketing course or the MA in International Business Management. The wide range of relevant skills gained by the end of the course would provide you with opportunities to progress into various business and marketing management positions.

Typical entry requirement: 96 UCAS points

A Levels - grades CCC / BCD
BTEC L3 Extended Diploma or OCR Cambridge L3 Technical Extended Diploma - grades MMM
BTEC L3 Diploma - grades DD
Access to HE Diploma: 45 L3 credits at Merit

As an accredited Chartered Institute of Marketing (CIM) centre, the course has been designed to obtain exemptions from CIM qualifications. On successful completion of the BA (Hons) Business and Marketing Management course students will be able to get exemption from the CIM Professional Certificate in Marketing and subject to fulfilling certain requirements will further be able to get exemption from the CIM Professional Diploma in Marketing.

Semester 1 Starters:

UNDERGRADUATE

Year 1

4MK002 Marketing Principles (20 Credits)

4BU006 Learning for Business Success (20 Credits)

4HR002 Introduction to People at Work (20 Credits)

4IB004 Business in a Global Context (20 Credits)

4MK006 Introduction to Brand Communication (20 Credits)

4MK005 Marketing Performance Management (20 Credits)

Year 2

5HR002 Leading and Managing in Organisations (20 Credits)

5BE001 Entrepreneurial Creativity and Innovation (20 Credits)

5MK006 Marketing Planning (20 Credits)

5IB004 Economics of Managerial Decision-making (20 Credits)

5MK011 Customer Acquisition and Retention (20 Credits)

5MK012 Integrated Marketing Communications (20 Credits)

Year 3

6MK002 Applied Marketing Strategy (20 Credits)

6MK001 International Marketing (20 Credits)

6BU013 Independent Project (20 Credits)

6BE002 Strategies for Building Business Success (20 Credits)

6BE003 Strategic Management (20 Credits)

6MK008 Business Research Methods (Marketing) or 6BU011 Business Research Methods (20 Credits)