Digital Marketing - BA (Hons)
Bachelor's degree
In Birmingham
Description
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Type
Bachelor's degree
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Location
Birmingham
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Duration
2 Years
Our BA Digital Marketing degree is a unique two-year fast-track programme that immerses you in real-world, professional advertising and marketing communications:
Digital is the shared digital media experience between brands, users, technologies and trends.
Marketing is how marketers add value to their brands and user experiences by fulfilling desires.
It’s a powerful mix where you’ll be working with professionals to learn key skills in the fast-paced digital communications industry. You’ll find yourself making simulated advertising campaigns with agencies like Mediacom, or delivering marketing solutions to content brands like the BBC, or using the latest technologies to produce exciting events, interactive experiences and games for clients like Codemasters.
BA Digital Marketing is employment-led and teaches with a practice-based, knowledge-applied approach, where tutors and industry professionals work with you in classes and assignments to help you develop and grow your personal and professional development.
Facilities
Location
Start date
Start date
About this course
This course aims to answer the creative industry’s calls for savvy digital talent to exploit new opportunities and trends in emerging markets and technologies.
This means you’ll be looking for ways to reimagine trends, build brands, find fame, add value, optimise content, disrupt behaviours and monetise ideas across a range of media, platforms and channels.
To do this you’ll need to understand how it all works, and your BA Digital Marketing course has the answers in a rich combination of options and projects.
OpportUNIty: Student Jobs on Campus ensures that our students are given a first opportunity to fill many part-time temporary positions within the University. This allows you to work while you study with us, fitting the job around your course commitments. By taking part in the scheme, you will gain valuable experiences and employability skills, enhancing your prospects in the job market.
GCSE English Language at grade C/4 or above
GCSE Maths at grade C/4 or above
Must have been achieved at the point of enrolment
See level 3 entry under Irish Leaving Certificate for full details
English Language at grade C or above
Maths at grade C or above
Must have been achieved at the point of enrolment
Students are satisfied with this course! We scored 92 per cent for overall satisfaction in the National Student Survey 2019.
Proven two-year accelerated BA Honours Degree programme.
Dedicated studio and state-of-the-art resources.
Award winning tutors (BAFTA, D&AD, RTS) with decades of experience in industry.
MacBook Air supplied for the duration of the course.
Industry placement opportunities with top agencies and clients.
Project-based, experiential learning with professional mentors.
No exams! Coursework assignments building to final project and portfolio of practice.
Reviews
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I loved the course and everything was amazing in all.
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Course rating
Recommended
Centre rating
Student Reviewer
This centre's achievements
All courses are up to date
The average rating is higher than 3.7
More than 50 reviews in the last 12 months
This centre has featured on Emagister for 14 years
Subjects
- Teaching
- Marketing
- Digital Marketing
- Advertising
- Industry
- Media
- Content Marketing
- Digital Marketing Primer
- Brand Development
- Planning and Strategy
- Entertainment Script
- Interactive Entertainment
- Digital Arena
- Hollywood Film Studio
Course programme
Teaching methods may include practical sessions, lectures and group debates, featuring input from both University staff and guest lecturers from industry, providing you with a wide range of practical knowledge and insight.
In order to complete this course you must successfully complete all the following CORE modules (totalling 160 credits):
- Digital Marketing Primer
- Audiences and Brand Development
- Research Methodologies
- Planning and Strategy
- Collaborative Practice
- Interactive Entertainment, Development and Implementation
- Narrative Entertainment Script and Production
Year two
In order to complete this course you must successfully complete all the following CORE modules (totalling 180 credits):
- Contemporary Market Research Methods
- Methodologies for Digital Marketing Campaigns
- Content Marketing
- Professional Practice
- Major Project
Additional information
International students
Award: BA (Hons) Starting: Sep 2021
Mode - Full Time
Duration - 2 years
Fees - £11,100 per year
Digital Marketing - BA (Hons)