Digital Marketing - BA (Hons)

4.5
1 review
  • I loved the course and everything was amazing in all.
    |

Bachelor's degree

In Birmingham

Price on request

Description

  • Type

    Bachelor's degree

  • Location

    Birmingham

  • Duration

    2 Years

Our BA Digital Marketing degree is a unique two-year fast-track programme that immerses you in real-world, professional advertising and marketing communications:

Digital is the shared digital media experience between brands, users, technologies and trends.
Marketing is how marketers add value to their brands and user experiences by fulfilling desires.
It’s a powerful mix where you’ll be working with professionals to learn key skills in the fast-paced digital communications industry. You’ll find yourself making simulated advertising campaigns with agencies like Mediacom, or delivering marketing solutions to content brands like the BBC, or using the latest technologies to produce exciting events, interactive experiences and games for clients like Codemasters.

BA Digital Marketing is employment-led and teaches with a practice-based, knowledge-applied approach, where tutors and industry professionals work with you in classes and assignments to help you develop and grow your personal and professional development.

Facilities

Location

Start date

Birmingham (West Midlands)
See map
15 Bartholomew Row, B5 5JU

Start date

On request

About this course

This course aims to answer the creative industry’s calls for savvy digital talent to exploit new opportunities and trends in emerging markets and technologies.

This means you’ll be looking for ways to reimagine trends, build brands, find fame, add value, optimise content, disrupt behaviours and monetise ideas across a range of media, platforms and channels.

To do this you’ll need to understand how it all works, and your BA Digital Marketing course has the answers in a rich combination of options and projects.

OpportUNIty: Student Jobs on Campus ensures that our students are given a first opportunity to fill many part-time temporary positions within the University. This allows you to work while you study with us, fitting the job around your course commitments. By taking part in the scheme, you will gain valuable experiences and employability skills, enhancing your prospects in the job market.

GCSE English Language at grade C/4 or above
GCSE Maths at grade C/4 or above
Must have been achieved at the point of enrolment
See level 3 entry under Irish Leaving Certificate for full details
English Language at grade C or above
Maths at grade C or above
Must have been achieved at the point of enrolment

Students are satisfied with this course! We scored 92 per cent for overall satisfaction in the National Student Survey 2019.
Proven two-year accelerated BA Honours Degree programme.
Dedicated studio and state-of-the-art resources.
Award winning tutors (BAFTA, D&AD, RTS) with decades of experience in industry.
MacBook Air supplied for the duration of the course.
Industry placement opportunities with top agencies and clients.
Project-based, experiential learning with professional mentors.
No exams! Coursework assignments building to final project and portfolio of practice.

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Reviews

4.5
  • I loved the course and everything was amazing in all.
    |
100%
4.6
excellent

Course rating

Recommended

Centre rating

Student Reviewer

4.5
24/05/2019
About the course: I loved the course and everything was amazing in all.
Would you recommend this course?: Yes
*All reviews collected by Emagister & iAgora have been verified

This centre's achievements

2020

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 14 years

Subjects

  • Teaching
  • Marketing
  • Digital Marketing
  • Advertising
  • Industry
  • Media
  • Content Marketing
  • Digital Marketing Primer
  • Brand Development
  • Planning and Strategy
  • Entertainment Script
  • Interactive Entertainment
  • Digital Arena
  • Hollywood Film Studio

Course programme

Year one

Teaching methods may include practical sessions, lectures and group debates, featuring input from both University staff and guest lecturers from industry, providing you with a wide range of practical knowledge and insight.

In order to complete this course you must successfully complete all the following CORE modules (totalling 160 credits):
  • Digital Marketing Primer
  • Audiences and Brand Development
  • Research Methodologies
  • Planning and Strategy
  • Collaborative Practice
In order to complete this course you must successfully complete at least 20 credits from the following list of OPTIONAL modules:
  • Interactive Entertainment, Development and Implementation
  • Narrative Entertainment Script and Production
Core modules are guaranteed to run. Optional modules will vary from year to year and the published list is indicative only.

Year two

In order to complete this course you must successfully complete all the following CORE modules (totalling 180 credits):
  • Contemporary Market Research Methods
  • Methodologies for Digital Marketing Campaigns
  • Content Marketing
  • Professional Practice
  • Major Project

Additional information

UCAS Code: P647

International students
Award: BA (Hons) Starting: Sep 2021
Mode - Full Time
Duration - 2 years
Fees - £11,100 per year

Digital Marketing - BA (Hons)

Price on request