Marketing Management BA (Hons) / FdA

University College Birmingham
4.1
7 reviews
  • I was scared in the first place but it's a good course especially because academic is high quality. My only complain would be that personal support is not as cool.
    ← | →
  • Average, facilities are good but the internet is way too bad.
    ← | →
  • Incredible experience, at least so far. I've gained new skills. My passion for my subject continues to increase as the university continues provinding exciting modules.
    ← | →

Course

In Birmingham

£ 9,250 VAT inc.

*Indicative price

Original amount in GBP:

£ 9,250

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Description

  • Type

    Course

  • Level

    Intermediate

  • Location

    Birmingham

  • Duration

    3 Years

Marketing is an essential part of every business. Whether it’s operating on the high street or online, the industry needs trained professionals with the creative spark, technical know-how and business skills vital to help companies succeed. If you want to start your career in marketing or are looking to build on previous experience, our Marketing Management degree course will equip you with the tools to thrive in this dynamic field.


Thanks to our extensive industry contacts, you will learn from the professionals through guest lectures and apply theory to practice in a range of live projects and case studies. You will have the chance to go on an overseas residential trip and the opportunity to gain invaluable work experience in events and marketing with the option of a paid 48-week work placement, while our Digital Creative Studio allows you to build a variety of specialist skills including video production, livestreaming and podcasting.

Facilities

Location

Start date

Birmingham (West Midlands)
See map
Summer Row, B3 1JB

Start date

On request

About this course

You will gain a thorough grounding in marketing principles, creativity, innovation and the business-ready skills sought by employers, while you will be able to customise your studies through a range of specialist optional modules. Our Marketing Management course is also accredited by the Chartered Institute of Marketing (CIM), enabling you to undertake a professional marketing qualification during or after completing the course.

Career opportunities
Marketing executive (graduate)
Digital marketer
Social media manager
Advertising account executive
Public relations officer
Media planner

A-levels: An A-level grade profile of CCC-CDD.

BTEC: A BTEC grade profile of MMM-MMP. This can be achieved from either an Extended Diploma or a combination of smaller BTEC qualifications.

Tariff: Other Level 3 qualifications are accepted for entry. A minimum of 96-80 UCAS Tariff points will be required.

Access to Higher Education Diploma: 96-80 UCAS Tariff points, including a minimum of 15 Level 3 credits at Distinction.

University College Birmingham works with a wide range of organisations to ensure you receive the best possible training and qualifications recognised by industry.

Why should I choose this course?
PRACTICAL APPLICATION – Get hands-on working on live projects and case studies, as well as having the option of a paid 48-week work placement
SPECIALISE YOUR STUDIES – Choose from our range of optional modules, including Creative Communications, Website Design and Social Entrepreneurship
ENRICHMENT – Engage with industry professionals through guest lectures, workshops and other activities, as well as boosting your practical skills in our Digital Creative Studio
EXCHANGE OPPORTUNITIES – Take the opportunity to participate in a student exchange programme across Europe, South East Asia, Australia and the USA

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Reviews

4.1
fantastic
  • I was scared in the first place but it's a good course especially because academic is high quality. My only complain would be that personal support is not as cool.
    ← | →
  • Average, facilities are good but the internet is way too bad.
    ← | →
  • Incredible experience, at least so far. I've gained new skills. My passion for my subject continues to increase as the university continues provinding exciting modules.
    ← | →
100%
4.3
fantastic

Course rating

Recommended

Centre rating

Daniel Tamas

3.5
19/08/2017
What I would highlight: I was scared in the first place but it's a good course especially because academic is high quality. My only complain would be that personal support is not as cool.
What could be improved: .
Would you recommend this course?: Yes

C M

3.0
18/08/2017
What I would highlight: Average, facilities are good but the internet is way too bad.
What could be improved: .
Would you recommend this course?: Yes

Anonymous

4.5
01/08/2017
What I would highlight: Incredible experience, at least so far. I've gained new skills. My passion for my subject continues to increase as the university continues provinding exciting modules.
What could be improved: .
Would you recommend this course?: Yes

Nas

4.5
28/07/2017
What I would highlight: I enjoyed the course, however it was a bit difficult in some lessons/with a couple of students. Great lectures, and the course is really good too.
What could be improved: .
Would you recommend this course?: Yes

Silvana Feraru

4.5
25/07/2017
What I would highlight: Great experience so far. I have had so much fun and learned a lot. I am looking foward to my final year. This uni fantastic with nice people.
What could be improved: .
Would you recommend this course?: Yes

Eleomora

4.5
11/06/2017
What I would highlight: Very stressful but great experience.
What could be improved: .
Would you recommend this course?: Yes

Former Student

4.0
10/06/2017
What I would highlight: I've learnt a lot a made many friends.
What could be improved: Nothing
Would you recommend this course?: Yes
*All reviews collected by Emagister & iAgora have been verified

This centre's achievements

2018

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 14 years

Subjects

  • Marketing
  • Communication Training
  • Industry
  • Market
  • Marketing Management
  • Communications
  • Media
  • Planning
  • Project
  • Risk
  • IT risk
  • Global
  • E-commerce
  • Innovation
  • Business Marketing
  • Social Media
  • Sales
  • Employability
  • Sales Training
  • Marketing Research
  • Advertising
  • Risk Management
  • Finance
  • E-marketing

Course programme

YEAR 1

Core Modules

  • The External Business Environment
  • Introduction to Operations Management
  • Marketing Dynamics
  • People and Organisations
  • Planning for Professional Development
  • Principles of Communication
  • Principles of Finance

YEAR 2

Core Modules

  • Consumer Insights
  • Business Communications
  • Employability in Practice
  • Marketing Intelligence
  • Advertising Psychology

Optional Professional Placement

  • Professional Placement

Plus one option from:

  • Voluntary Initiative
  • Website Design
  • Creative Communications
  • Enterprise Start-up Studies
  • Operational Sales Management
  • Business Innovation and the Environment

YEAR 3

Core Modules

  • Digital and Social Media Marketing
  • International Marketing
  • Leadership and Change Management

Plus one option from:

  • Brand Management
  • Advertising and Media Management
  • Enterprise Risk Management
  • Social Entrepreneurship
  • Contemporary Business Environment
  • Contemporary Entrepreneurial Studies

Research option

  • Research Project
  • Marketing Showcase

Teaching and assessment

Teaching

In light of COVID-19, we have made some changes to the way we deliver our teaching. We are continually following the guidelines and measures put in place by the UK Government to ensure our students and staff are safe on campus, whilst remaining committed to providing high-quality education. The information below explains how teaching will take place in semester 2 (or semester 1 for those joining us in January) for each level/year of this course.

  • Level 4
  • Level 5
  • Level 6

Assessment

Estimated breakdown of assessment for this degree course:

  • Coursework – 61%
  • Practical assessment – 22%
  • Written examinations – 17%

Our teaching and assessment is underpinned by our Teaching, Learning and Assessment Strategy 2015-2020.

Additional information

UK/EU students

A half year tuition fee is £4,625. UK/EU students do not pay tuition fees for any placement periods.

International students

If you are an international student enrolling on a a full-time foundation degree or a BA/BSc in 2020/21, your fee for this academic year will be £11,500 per year. If you complete a placement year, there will be an administration fee of £500 for a full year, or £250 for a half-year placement.

See related categories

Marketing Management BA (Hons) / FdA

£ 9,250 VAT inc.

*Indicative price

Original amount in GBP:

£ 9,250

The best Marketing Operations courses

See all

See all