BA (Hons) Economics and Business

Module: 4HR002

Credits: 20

Period: 1

Type: Core

Locations: Wolverhampton City Campus

The aim of this module is to discuss the nature of employee behaviour in the workplace, and to consider particularly the aims, expectations and ambitions employees might bring to organisations, and the choices available to organisations and managers in managing them. The module seeks to consider the view “from the bottom up”, as well as from the position of the manager. It will also provide students with the opportunity to reflect on their own attitudes, ambitions and motivation to work.

Module: 4EC001

Credits: 20

Period: 1

Type: Core

Locations: Wolverhampton City Campus

This module provides an introduction to the theory and practice of contemporary microeconomics and aims at developing students understanding of economic thinking through rigorous and analytical assessment of Microeconomic key concepts. The content includes supply and demand analysis, theories of the firm and individual behavior, competition among firms and market failures. Furthermore, particular emphasis is placed on how economic analysis may be used to explain a wide variety of contemporary policy issues.

Module: 4MK007

Credits: 20

Period: 1

Type: Core

Locations: Wolverhampton City Campus

This module provides frameworks to understand the importance of marketing within the business environment. It demonstrates an understanding of the marketing tools an organisation will need to use in order to compete in today's dynamic market place.

Module: 5EC001

Credits: 20

Period: 2

Type: Core

Locations: Wolverhampton City Campus

The methodology of economic analysis employs quantitative and qualitative tools to model and analyze markets,national economies, and other situations where firms and people make choices. Understanding of many economic issues can be enhanced by careful application of quantitative and qualitative methods. This course reviews concepts and techniques most relevant to economic analysis and applies these concepts and techniques to model economic behavior and outcomes.

Module: 5BE001

Credits: 20

Period: 2

Type: Core

Locations: Wolverhampton City Campus

This module identifies creativity as the foundation of enterprise learning and all enterprise activities. Creative thinking and applied creative behaviour is the first important step in all new undertakings, the module explores various interpretations and theories about creativity, providing you with creative skills that will be applied in practice. Innovation is at the heart of ensuring business success and long term prosperity. The module explores the linkages between creative processes and how these result in applications of innovation; how technology is widely used as a driver for innovation and how global economies and markets respond to innovation. Understanding the talents, techniques and temperament employed by entrepreneurs will be the foundation for understanding the process of creativity and innovation.

Module: 5FC001

Credits: 20

Period: 2

Type: Core

Locations: Wolverhampton City Campus

This module aims to provide students with an introduction to the principles of financial economics. This will provide students with the primary theoretical and conceptual frameworks of finance to enable students to study finance at a higher level.

Module: 5EC003

Credits: 20

Period: 2

Type: Core

Locations: Wolverhampton City Campus

Macroeconomics is the study of the economy as a whole. The key variables include such things as total output of the economy, the aggregate price level, employment and unemployment, interest rates,wage rates and various aspects of the open economy (including trade and exchange rates) In macroeconomics we are concerned with factors that determine both the levels of these variables and how they change over time; such as the rate of growth of output, inflation, changing unemployment during periods of expansion and recession and national and international determinants of the exchange rate and the balance of payments. Macroeconomics is very policy orientated, suggesting questions as to what extent government policy can affect output and employment? To what extent is inflation the result of internal factors that can be controlled by a national government or is influenced by external conditions? What is the desirable level of employment and how can government influence this? Should the exchange rate be left to the market or be controlled by governments? Economists disagree on these policy questions simply because that differ as to the key variables that are important and also because economists come from different schools of thought. All these differences are examined in this module.

Module: 5EC002

Credits: 20

Period: 2

Type: Core

Locations: Wolverhampton City Campus

What influences your choice of holiday destination? How can you tell whether the car you buy should be reliable? Why is the government directly involved in the provision of education but not the provision of food? To answer these questions we need to understand the economics of decision-making and market efficiency. We will begin by examining consumers’ decision-making using rational choice theory. This will be followed by an investigation of how the consumers’ decision-making process would differ in an environment of incomplete information, uncertainty and bounded rationality. The impact of such an environment on decision-making by firms will also be considered. We will apply our understanding of decision-making in individual markets to the overall economy and discuss issues related to market efficiency. The alternative policy options available to government in addressing issues concerning market efficiency will be discussed.

Module: 5MK011

Credits: 20

Period: 2

Type: Optional

Locations: Wolverhampton City Campus

Customer acquisition and retention is at the centre of Customer Relationship Management (CRM) strategy, an established marketing approach for managing a company’s interaction with current and future customers. This module encourages students to understand the theory and concepts underpinning customer retention strategies. The role of analytical CRM systems is to analyse customer data collected through multiple sources and present it so that managers can make more informed business decisions. Students will appreciate the importance of the customer value chain and the need to understand the customer journey from enquiry to purchase and aftermarket support. This applies to both conventional purchase methods and online transactions. Students will gain practical experience of planning digital marketing campaigns designed to attract, win and retain customers using the latest SEO/SEM online advertising and re-marketing techniques.

Module: 5HR005

Credits: 20

Period: 2

Type: Optional

Locations: Wolverhampton City Campus

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The aims for this module are to enable students to critically evaluate and analyse a range of concepts and academic frameworks embraced within employee training, learning and development. An in-depth understanding of employee training, learning and development will ensure that the student is fully aware of a wide variety of activities and perspectives £9250 per year 2021-22 Home Part-time ...