BA (Hons) Fashion Public Relations and Communication

The BA (Hons) Fashion Public Relations and Communication course is situated in the School of Media and Communication. The course gives you the opportunity to acquire knowledge and understanding of the various aspects of fashion communication, including communication and public relations theories, branding and the fashion industry, how relationships with various stakeholders are developed, the changing media landscape, the integrated nature of communication, crisis and reputation management, strategic planning, innovations in technology, developing and originating research, and fashion communication in a global context.

You will explore fashion communication in cultural, social and business contexts, and this theoretical and practical work, together with your Cultural and Historical Studies, will ensure that you graduate with the professional and creative skills appropriate for PR and fashion communication. The course is taught by academic and industry-based experts, and there are excellent links with the industry through work experience, live industry-led projects, and an exciting programme of industry speakers.

BA (Hons) Fashion Public Relations and Communication is based at Lime Grove in Shepherd’s Bush, just west of Holland Park and Notting Hill. The area, which is rich in cultural influences from across the world, is home to Shepherd’s Bush Market and the many fabric shops lining the Goldhawk Road. There are numerous restaurants, cafes, delis and food stores, as well as the market, which reflect the many cultures of the people living there. Nearby is the Shepherd’s Bush Empire, an excellent venue for live bands, and the Westfield Shopping Centre, one of the largest retail complexes in Europe that caters for the luxury market as well as the high street. Holland Park with its Orangery and Leighton House Museum are both worth visiting.

Students on this course might be invited to participate in study trips. This may involve, for example, visits to key areas of capital cities, factories, stores and museums. Attendance on these trips is not compulsory but recommended. Details regarding timings and costs will be issued closer to the relevant trips.

Course Structure

Year One - Stage One - level 4 - 120 credits

• Term One

Fashion Public Relations: Defining the Discipline and the practice (20 credits)

• Term Two

Situating Your Practice: Communication Placement / Situating Your Practice: International Study Communication / Situating Your Practice: Simulated Professional Practice (40 credits)

• Term Three

Creative Media Platforms (40 credits)

Year Two - Stage Two - level 5 - 120 credits

• Term One

Cultural and Historical Studies (20 credits)
Crisis and Reputation Management (20 credits)

• Term Two

Situating Your Practice: Placement/Situating Your Practice: International Study Media/Situating Your Practice: Fashioned Spaces (40 credits)

• Term Three

Research Methods for Media (20 credits)
Strategic Communication Planning (20 credits)

Year Three - Stage Three - level 6 - 120 credits

• Term One

Project Proposal: Fashion Public Relations and Communication (20 credits)

• Terms One and Two

Cultural and Historical Studies Dissertation (40 credits)

• Term Two and Three:

Final Major Project (60 credits)
Travelling across London

The renowned London College of Fashion library is at our John Prince’s Street site, and you will need to travel to this site, and possibly others, during your course to use the library, which is open seven days a week in term time, and for tuition and special events.


Course structure

The information outlined is an indicative structure of the course. Whilst we will aim to deliver the course as described on this page, there may be situations where it is desirable or necessary for the University to make changes in course provision, for example because of regulatory requirements or operational efficiencies, before or after enrolment. If this occurs, we will communicate all major changes to all applicants and students who have either applied or enrolled on the course.

Please note that due to staff research agreements or availability, not all of the optional modules listed may be available every year.
In addition, the provision of course options which depend upon the availability of specialist teaching, or on a placement at another institution, cannot be guaranteed. Please check this element of the course with the course team before making a decision to apply.