BA (Hons) Fashion Visual Merchandising and Branding

University of the Arts London (UAL)

Bachelor's degree

In London

£ 9,250 VAT inc.

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Description

  • Type

    Bachelor's degree

  • Location

    London

  • Duration

    3 Years

BA (Hons) Fashion Visual Merchandising and Branding is a highly specialised course designed for individuals who want to work in the fashion industry in the areas of visual merchandising and / or branding. The course facilitates your understanding of all aspects of fashion visual branding and retailing at all levels of the market, from value retailers to luxury design-led brands. You will acquire an understanding of consumers, which will underpin your study of the relationship between brands and their customers.

Facilities

Location

Start date

London
See map
20 John Princes Street

Start date

On request

About this course

The course team seeks to recruit students who can demonstrate:
A strong interest in and understanding of retail branding and visual merchandising
The potential for creating original visual merchandising concepts
Fashion industry experience
An ability to work as part of a team
An ability to undertake self-directed study
A motivation to succeed on the course
This might, for example, be demonstrated by: related academic or work experience; the quality of the personal statement, a strong academic or other professional reference; or a combination of these factors.

Two A Level Passes at Grade C or Above 96 new UCAS tariff points (equivalent to 220 old UCAS tariff points) Preferred subjects include English, Maths, Art, Business Studies, Media Studies and Languages;
or Merit at BTEC Extended Diploma;
or Merit in Foundatin Diploma in Art and Design;
or Merit at UAL Extended Diploma;
or Access Diploma or ’96 tariff points from the Access to HE Diploma;
an and Six GCSE passes at grade A*-C with a grade C for Maths.

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Subjects

  • IT
  • Marketing
  • Branding
  • Project
  • Industry
  • Production
  • Business
  • Merchandising
  • Fashion Business
  • Fashion Trend

Course programme

Course structure


Year one - stage one - level 4 - 120 credits

  • Term one: Introduction to the Fashion Business for Fashion Visual Merchandising & Branding (20 credits); Principles of Fashion Visual Merchandising (20 credits)
  • Term two: Introduction to Cultural and Historical Studies (20 credits); Principles of Fashion Branding (20 credits)
  • Term three: Collaborative Project (40 credits)


Year two - stage two - level 5 - 120 credits
  • Term one: Cultural and Historical Studies (20 credits); Designing the Fashion Store (20 credits)
  • Term two: Research Methods, Consumer Behaviour and Psychology (20 credits); Visual Brand Communications (20 credits)
  • Term three: Fashion Visual Merchandising and Brand Development Project (40 credits)


Professional placement year (optional)
  • Diploma in Professional Studies


Final year - stage three - level 6 - 120 credits
  • Term one: Futures and Innovation (20 credits)
  • Terms one and two: Fashion Visual Merchandising and Branding Strategy (40 credits)
  • Terms two and three: Final Major Project (60 credits)

The course team arrange a variety of optional trips and visits to supplement your studies. These trips are often local and where possible provided at nil or reduced cost. Opportunities for extended trips to fashion industry events or areas of interest are usually offered in the first and second year and where these trips involve accommodation and travel costs we aim to offer good value for students.

Additional information

FEES & FUNDING

Home / EU fee

£9,250 TBC
This applies for the 2018/19 academic year.
Tuition fees for undergraduate degree courses have been set at £9,250 per year for full-time study. This applies from the 2017/18 academic year, subject to changes in the law. Tuition fees may increase in future years for new and continuing students, in line with an inflationary amount determined by government. Please visit our Undergraduate tuition fees page for more information.

International fee
£19,350
This applies for the 2018/19 academic year.

Additional costs
In addition to tuition fees you are very likely to incur additional costs such as travel expenses and the cost of materials. Please read the information on our additional costs page.

See related categories

  • Undergraduate Degrees in England
  • Fashion Design Undergraduate Degrees
  • Distance learning Fashion Design Undergraduate Degrees
  • Fashion Design Undergraduate Degrees in London
  • Undergraduate Degrees in London
  • University of the Arts London (UAL) Undergraduate Degrees

BA (Hons) Fashion Visual Merchandising and Branding

£ 9,250 VAT inc.

The best Fashion Design courses

See all

See all