BA (Hons) Football Business & Marketing

Your studies will focus on the core functions of football business management accompanied by marketing modules.

The marketing pathways explore the principles of marketing and communications and apply theory to live projects to develop your employability skills.

You will gain an understanding of football business and be introduced to international business models and management concepts, business planning, return on investment, strategy integration, contemporary issues and digital marketing.

You will plan, implement and evaluate digital marketing plans for an industry organisation.

The minimum academic requirement for the degree course with Integrated Foundation Year is a 64 UCAS point score under the new UCAS tariff system for 2019.

Football is a multi-billion-pound global industry driven by the marketing of its products and events. The emergence of digital platforms has provided football organisations with the tools to reach a range of stakeholders on a local and global scale, with it coming a huge variety of professional roles within the game including marketing manager, football analyst, club welfare officer, commercial executive, CRM manager, partnerships executive and programme administrator.