BA (Hons) Marketing Management

The course blends together theory and a large practical element. You'll gain an excellent understanding of both basic marketing principles and specialist areas such as brand management, international marketing and marketing ethics as well as the knowledge of cutting edge developments in the marketing industry including digital media. Marketing demands clear thinking and innovation. You'll develop these attributes as well as sound business, communication and problem solving skills. Flexible module choices, together with your dissertation topic, allow you to study the areas which interest you most. You’ll have the opportunity to study abroad for at least six months preparing you for an international marketing career. You’ll benefit from our strong links within the global marketing and advertising industries, as well as guest speakers. We also have good links with industry bodies which adds further credibility to the course. This is a full-time course studied over four years. You’ll learn by a variety of teaching methods including lectures, tutorials and independent study. What you study Below is an indication of the modules you could study. These will be supplemented with choices from a course-specific option pool. Year 1 Intercultural and Organisational Management Marketing 1 Dynamics of Branding Accounting for Business Consumer Behaviour One option Year 2 Business and Management Challenges Market Research in Practice Marketing, Culture and Consumption or Creativity, Innovation and Enterprise Marketing Communication Tools Online Marketing One option Year 3 Brand Management International Marketing One option Live Project and one option, or -week supervised work experience Year 4 Leadership in a Changing Environment Emerging Markets Marketing Management in Practice One option Dissertation Work placement An optional -week supervised work experience is available in trimester two of your third year. Study modules mentioned above are indicative only. Some changes may occur between now and the time that you study. You can view a list of all current modules in our module catalogue.