Heriot-Watt University

International Marketing Management with Digital Marketing MSc

Heriot-Watt University
In Currie

Price on request
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Important information

Typology Postgraduate
Location Currie (Scotland)
Start Different dates available
  • Postgraduate
  • Currie (Scotland)
  • Start:
    Different dates available
Description

Home Postgraduate study Business Management International Marketing Management International Marketing Management with Digital MarketingInternational Marketing Management with Digital Marketing MScHow to apply »DeliveryFull-time, Part-time, Per courseProgramme typeTaughtStudy locationEdinburghEntry dateSeptemberOverviewProgramme contentEntry requirementsFees & scholarshipsOverviewOur MSc International Marketing Management with Digital Marketing will develop a range of specialised skills, techniques and practices for students who intend working in the digital economy and who are looking to differentiate themselves within a expanding job market. International companies and organisations require graduates who have integrated offline and online channel experience, along with an understanding of both fundamental marketing concepts as well as new concepts such as 'big data'. We are proud that the teaching team includes internationally well-known industry expertise and renowned academics. Therefore, the programme is able to focus on both academic knowledge and understanding, as well as providing industry insight and experiences. Students have the opportunity to take part in team-building and leadership events during the first few weeks of the programme. View our Team Building 2015 photo gallery. Programme duration Mode of Study MSc PG Diploma Full-time 12 months 9 months Part-time 24 months 21 months Programme content Semester 1 (Sept - Dec) Semester 2 (Jan - April) Contemporary Consumers Branding and Communications Strategic Marketing Research Philosophy and Practice Marketing Logistics Advances in Digital Marketing ICT Utilisation within the SME context Choose one from: Issues and Trends in Tourism Project Management Sustainable Marketing The MSc dissertation is then undertaken between May - August. ...

Facilities (1)
Where and when

Location

Starts

Currie (Midlothian/Edinburghshire)
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Edinburgh Campus, Riccarton, EH14 4AS

Starts

Different dates availableNow taking bookings

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What you'll learn on the course

IT
Marketing
Management
IT Management
International
Marketing Management
International Marketing
Digital Marketing
Team Training
Team Building
Industry
Part Time
Full Time
Skills and Training
Teaching
Leadership
Market

Course programme

Overview

Our MSc International Marketing Management with Digital Marketing will develop a range of specialised skills, techniques and practices for students who intend working in the digital economy and who are looking to differentiate themselves within a expanding job market.

International companies and organisations require graduates who have integrated offline and online channel experience, along with an understanding of both fundamental marketing concepts as well as new concepts such as 'big data'.

We are proud that the teaching team includes internationally well-known industry expertise and renowned academics. Therefore, the programme is able to focus on both academic knowledge and understanding, as well as providing industry insight and experiences.

Students have the opportunity to take part in team-building and leadership events during the first few weeks of the programme. View our Team Building 2015 photo gallery.

Programme duration Mode of Study MSc PG Diploma Full-time 12 months 9 months Part-time 24 months 21 months

Additional information

Programme content Semester 1 (Sept - Dec) Semester 2 (Jan - April) Contemporary Consumers Branding and Communications Strategic Marketing Research Philosophy and Practice Marketing Logistics Advances in Digital Marketing ICT Utilisation within the SME context Choose one from: Issues and Trends in Tourism Project Management Sustainable Marketing The MSc dissertation is then undertaken between May - August. Contemporary Consumers Semester 1 (mandatory) Critically evaluate the relevance of...

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