Course introduction: Effective marketing and good management are at the heart of every successful company. This involves making the world aware of your products through marketing campaigns and taking advantage of new technologies to reach as many customers as possible. It also requires strong leadership and project management skills. If you aspire to start your own business, combine the study of marketing with entrepreneurship. You’ll learn how to successfully establish and market your own business, as well as develop the business and creative skills you'll need to succeed in a management career in marketing.
Facilities
Location
Start date
Edinburgh
(Midlothian/Edinburghshire)
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Craiglockhart Campus, EH14 1DJ
Start date
On request
About this course
Minimum year 1 SQA Higher BBBC Standard Grade 3/National 5 C in Maths and English. A Level CCC GCSE grade C in Maths and English. Irish Leaving Certificate B2, B2, B3, B3 at Higher Level C at Ordinary Level in Maths and English. BTEC (QCF) Extended Diploma Level 3 Minimum grades MMM (Merit, Merit, Merit) in a related subject. GCSE grade C in Maths and English. International Baccalaureate Diploma Award of Diploma with points overall with three HL subjects at grade 5. 4 points in SL Maths and English. European Baccalaureate Pass at % or above with grade 7 in three...
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Subjects
Entrepreneurship
Management
Leadership
Market
Marketing
Marketing Management
International
Project
IT Management
Skills and Training
Course programme
This Joint Honours course blends together theory and a large practical element. You'll gain an excellent understanding of both basic marketing principles and specialist areas such as brand management, international business and marketing ethics as well as the knowledge of cutting edge developments in the marketing industry including digital media. Marketing demands clear thinking and innovation. You'll develop these attributes as well as sound business, communication and problem solving skills. Flexible module choices, together with your dissertation topic, allow you to study the areas which interest you most. You’ll have the opportunity to study abroad for at least six months preparing you for an international marketing career. You’ll benefit from our strong links within the global marketing and advertising industries, as well as guest speakers. We also have good links with industry bodies which adds further credibility to the course. This is a full-time course studied over four years. You’ll learn by a variety of teaching methods including lectures, tutorials and independent study. What you study Below is an indication of the modules you could study. These will be supplemented with choices from a course-specific option pool. Year 1 Intercultural and Organisational Management Marketing 1 Exploring Entrepreneurship Accounting for Business Consumer Behaviour One option Year 2 Business and Management Challenges Market Research in Practice Creativity, Innovation and Enterprise Marketing Communication Tools Online Marketing One option Year 3 Brand Management International Marketing Entrepreneurial Consultancy Project or Starting a New Business Live Project and one option, or -week supervised work experience Year 4 Leadership in a Changing Environment Marketing Management in Practice Two options Dissertation Work placement An optional -week supervised work experience is available in trimester two of your third year. Study modules mentioned above are indicative only. Some changes may occur between now and the time that you study. You can view a list of all current modules in our module catalogue.
Additional information
This qualification will give you excellent career prospects as you’ll graduate with industry relevant skills and knowledge preparing you for work in the following areas: self-employment marketing management brand management advertising market research public relations
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