BA (Hons) Marketing Management with Language

This Joint Honours course blends together theory and a large practical element. You'll gain an excellent understanding of both basic marketing principles and specialist areas such as brand management, international business and marketing ethics as well as the knowledge of cutting edge developments in the marketing industry including digital media. Marketing demands clear thinking and innovation. You'll develop these attributes as well as sound business, communication and problem solving skills. Flexible module choices, together with your together with your dissertation topic, allow you to study the areas which interest you most. You’ll have the opportunity to study abroad for at least six months preparing you for an international marketing career. You’ll benefit from our strong links within the global marketing and advertising industries, as well as guest speakers. We also have good links with industry bodies which adds further credibility to the course. This is a full-time course studied over four years. You’ll learn by a variety of teaching methods including lectures, tutorials and independent study. A qualification in the appropriate language is required for entry. What you study Below is an indication of the modules you could study. These will be supplemented with choices from a course-specific option pool. Year 1 Language Intercultural and Organisational Management Marketing 1 Consumer Behaviour One option Year 2 Language Business and Management Challenges Market Research in Practice Marketing Communication Tools One option Year 3 Language Brand Management International Marketing Study abroad, or Live Project and one option module Year 4 Language Marketing Management in Practice Leadership in a Changing Environment Dissertation Study modules mentioned above are indicative only. Some changes may occur between now and the time that you study. You can view a list of all current modules in our module catalogue.