BA (Hons) Marketing with Digital Media

Bachelor's degree

In Edinburgh

Price on request

Description

  • Type

    Bachelor's degree

  • Location

    Edinburgh (Scotland)

  • Duration

    4 Years

Course introduction: Effective marketing and good management are at the heart of every successful company.  This involves making the world aware of your products through marketing campaigns and taking advantage of new technologies to reach as many customers as possible. It also requires strong leadership and project management skills. Digital technology is transforming the world, creating a demand for marketers with sophisticated digital media and IT skills. Examine how digital technology can be used by commercial and not-for-profit sectors and prepare for a career in this developing area.

Facilities

Location

Start date

Edinburgh (Midlothian/Edinburghshire)
See map
Craiglockhart Campus, EH14 1DJ

Start date

On request

About this course

Minimum year 1 SQA Higher BBBC Standard Grade 3/National 5 C in Maths and English. A Level CCC GCSE grade C in Maths and English. Irish Leaving Certificate B2, B2, B3, B3 at Higher Level C at Ordinary Level in Maths and English. BTEC (QCF) Extended Diploma Level 3 Minimum grades MMM (Merit, Merit, Merit) in a related subject. GCSE grade C in Maths and English. International Baccalaureate Diploma Award of Diploma with points overall with three HL subjects at grade 5. 4 points in SL Maths and English. European Baccalaureate Pass at % or above with grade 7 in three...

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Subjects

  • Marketing
  • IT Management
  • Management
  • Media
  • Skills and Training
  • Technology
  • International
  • Project
  • Leadership

Course programme

This Joint Honours course blends together theory and a large practical element. You'll gain an excellent understanding of both basic marketing principles and specialist areas such as brand management, international business and marketing ethics as well as the knowledge of cutting edge developments in the digital media and marketing industries. Marketing demands clear thinking and innovation. You'll develop these attributes as well as sound business, communication and problem solving skills. Flexible module choices, together with your dissertation topic, allow you to study the areas which interest you most. You’ll have the opportunity to study abroad for at least six months preparing you for an international marketing career. You’ll benefit from our strong links within the global marketing and advertising industries, as well as guest speakers. We also have good links with industry bodies which adds further credibility to the course. This is a full-time course studied over four years. You’ll learn by a variety of teaching methods including lectures, tutorials and independent study. What you study Below is an indication of the modules you could study. These will be supplemented with choices from a course-specific option pool. Year 1 Producing Digital Being Digital Marketing 1 Dynamics of Branding Accounting for Business One option Year 2 Business and Management Challenges Market Research in Practice Practical Interaction Design or Digital Video Development 2D Computer Animation or Web Development for Information Management Online Marketing One option Year 3 Brand Management International Marketing Motion Graphics or Digital Storytelling Live Project and one option, or -week supervised work experience Year 4 Leadership in a Changing Environment Marketing Management in Practice Advanced 3D Design or User Experience Direct and Digital Marketing or Retail Marketing Dissertation Work placement An optional -week supervised work experience is available in trimester two of your third year. Study modules mentioned above are indicative only. Some changes may occur between now and the time that you study. You can view a list of all current modules in our module catalogue.

Additional information

This qualification will give you excellent career prospects as you’ll graduate with industry relevant skills and knowledge preparing you for work in the following areas: web and e-marketing marketing management brand management advertising market research public relations

BA (Hons) Marketing with Digital Media

Price on request