BA (Hons) Public Relations

Bachelor's degree

In Ormskirk

£ 9,250 + VAT

Description

  • Type

    Bachelor's degree

  • Location

    Ormskirk

  • Duration

    3 Years

Our Chartered Institute of Public Relations (CIPR) accredited degree will develop the specialist skills the industry demands and allow you to gain valuable work experience. Public Relations (PR) is about creating and enhancing the reputation of clients and companies, and this industry-orientated degree uses live campaigns for real clients, a work placement and industry guest speakers to develop campaigns, portfolios of practical work, links with prospective employers and an awareness of current trends and issues. You’ll need to have a cool head, to be able to problem solve, think, and act quickly in this fast paced and challenging industry.

Facilities

Location

Start date

Ormskirk (Lancashire)
See map
St Helens Road, L39 4QP

Start date

On request

About this course

You will assemble a portfolio of work which will help you demonstrate your practical skills to potential employers. These include public relations consultancies, in-house PR or communications departments, press offices, event organisers, publicity and promotional companies, the media, human relations, marketing and management.

120 UCAS Tariff points on the new UCAS Tariff. Creative Arts subjects are preferred.

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Subjects

  • PR
  • PR training
  • Industry
  • Public Relations
  • Public
  • Media
  • Strategic Political Communications
  • Political Systems
  • Media Futures
  • Developments
  • Local Media
  • Creative Citizenship
  • Advertising
  • Governmental Organisations
  • Political communication
  • Event Management

Course programme

Year 1

MED1046 Academic, Professional and Research Skills (20 credits)

MED1055 Media Relations (20 credits)

MED1057 Communicating Through Design (20 credits)

MED1414 Hold the Front Page (20 credits)

MED1427 Foundations of PR and Client-Led Campaign (20 credits)

MED1428 PR - Past, Present, Future (20 credits)

Language modules in French, Spanish or Mandarin, delivered at the Edge Hill Language Centre, are available to study as an integral part of this degree. A single Language module can be studied instead of either MED1046 Academic, Professional and Research Skills, MED1057 Communicating Through Design or MED1428 PR – Past, Present, Future.

Year 2

MED2069 PR Campaigns (20 credits)

MED2070 Client Led Campaign (20 credits)

You will select four of the following modules:

MED2052 Integrated Brand Campaigns (20 credits)

MED2080 Psychology of Persuasion (20 credits)

MED2082 Creative Research Methods and Professional Ethics (20 credits)

MED2215 Analysing Audiences (20 credits)

MED2259 Media and PR in the Digital Age (20 credits)

MED2285 Writing for the Media (20 credits)

MED2289 Crisis Management (20 credits)

If you studied a Language module in Year 1, you may wish to study a further Language module in Year 2. This would form an integral part of your degree in place of one of the optional modules above.

Year 3

MED3246 Client-Led Campaign (20 credits)

You will select five of the following modules:

MED3057 Event Management (20 credits)

MED3058 Media Policy and Political Communication (20 credits)

MED3059 PR for Charities and Non-Governmental Organisations (20 credits)

MED3060 Advertising: Critical Debates (20 credits)

MED3205 Identities and Creative Citizenship (20 credits)

MED3208 Media Futures (20 credits)

MED3220 Work Placement (20 credits)

MED3225 Dissertation (40 credits)

MED3247 Industry Portfolio (20 credits)

POL3001 Strategic Political Communications (20 credits)

If you studied Language modules in Years 1 and 2, you may wish to study a further Language module in Year 3. This would form an integral part of your degree in place of one of the optional 20 credit modules above.

Optional modules provide an element of choice within the programme curriculum. The availability of optional modules may vary from year to year and will be subject to minimum student numbers being achieved. This means that the availability of specific optional modules cannot be guaranteed. Optional module selection may also be affected by timetabling requirements.

Additional information

International students enrolling on the programme in academic year 2017/18 are £11,575 per annum.

How will I be assessed?

Assessments in the first year will ensure you have achieved the required knowledge and skills. In Years 2 and 3, assessment contributes to your final degree award through written and practical assignments, live campaigns, research projects and individual and group presentations.

Who will be teaching me?

An experienced team with a wide range of interests reflecting all areas of media and communication theory and practice will work with you. Team members are active in the research of contemporary developments in PR and communication and have current or recent experience of working in industry.

BA (Hons) Public Relations

£ 9,250 + VAT