BA (Hons) Tourism and Marketing Management with Foundation Year

Module: 3BU002

Credits: 20

Period: 1

Type: Core

Locations: Wolverhampton City Campus

This module will introduce you to various philosophies and theoretical concepts of management with a focus on 21st century developments and real-life scenarios that managers face. A range of themes will be explored including; social responsibility, ethics, globalisation, international cultures, technology and entrepreneurship.

Module: 3GK012

Credits: 40

Period: 1

Type: Core

Locations: Wolverhampton City Campus

This module is designed to introduce you to university life. It will support you in exploring the university environment. It will also introduce you to the wide variety of academic skills needed to succeed at university and will support you in the development of these skills.

Module: 3BU003

Credits: 20

Period: 1

Type: Core

Locations: Wolverhampton City Campus

This module aims to provide you with an introduction to the general environment in which businesses operate. Through studying this module you will develop an understanding of the contemporary debates on the nature and management of modern enterprises. The module covers internal and external aspects of business – such as people at work, marketing, financial information and operations.

Module: 3GK013

Credits: 40

Period: 1

Type: Core

Locations: Wolverhampton City Campus

In this module, you will work collaboratively with other students on a project that reflects an area of shared interest relating to the broad themes of Business, Law or the Social Sciences. You will have the opportunity to work as a small team to devise, design and plan a project relating to a topic of shared interest. In many aspects of life and work, teamwork and collaboration are the norm to solve real world-problems. This group-based project will allow you to develop a range of skills, including leadership skills, time-management, negotiation, communication, creativity, problem-solving and critical thinking skills. By investigating and responding to a complex question, challenge or problem, you and your group will acquire a deeper knowledge of your topic. The module will conclude with a conference, where your group’s project will be presented to the other groups in your class.

Module: 4MK012

Credits: 40

Period: 2

Type: Core

Locations: Wolverhampton City Campus

This module provides students with knowledge of frameworks to understand the importance of marketing and digital marketing tools within the business environment. Activities will provide students with the opportunity to understand the marketing concepts an organisation will need to use in order to compete in today's dynamic market place. This module will further engage students towards developing a clear understanding of some these key issues and apply concepts and techniques discussed during the sessions and through independent academic research.

Module: 4LI016

Credits: 30

Period: 2

Type: Core

Locations: Wolverhampton City Campus

This module aims to introduce tourism students to the range of theories and concepts in sociology, culture and planning as they relate to tourism and tourism destinations. The module will focus on how tourism can engender a sense of placemaking and identity formation through regeneration and creative practices.

Module: 4LI015

Credits: 30

Period: 2

Type: Core

Locations: Wolverhampton City Campus

This is an introductory module to tourism and the tourism industry. It provides an overview of the basic concepts and principles of tourism as an industry and subject of study. The module draws upon the multidisciplinary nature of tourism exploring and applying perspectives from history, geography, psychology, business and economics.

Module: 4MK010

Credits: 30

Period: 2

Type: Core

Locations: Wolverhampton City Campus

Website Development and Design will examine the creation and management of a website, as well monitoring and measuring its performance. This includes measurement of digital marketing activities such as Search engine Optimisation (SEO), Keyword analysis, Marketing Mix, Competitor Analysis, developing a buyer persona, Social Media Integration, Email Marketing, Online Advertisements and Key performance indicators (KPIs). Students will gain practical experience of using the latest techniques for measuring and analysing digital performance.

Module: 5LI019

Credits: 30

Period: 3

Type: Core

Locations: Wolverhampton City Campus

The module provides an analysis of marketing and management in tourism destinations. The module explores the role of marketing in destination development and draws upon challenges facing destination marketing/management organisations (DMOs) in analysing increasingly complex tourism market structures and external trends. The researching and selecting of marketing opportunities and threats will be investigated. Specific treatment will be given to the analysis of creative marketing aspects including destination product development, positioning, image generation and branding. The module will also examine different tourism planning approaches and discuss their role within the context of destination development.

Module: 5MK015

Credits: 30

Period: 3

Type: Core

Locations: Wolverhampton City Campus

Todays contemporary market spaces are highly competitive and turbulent. It is important that organisations are creative and adopt an innovative approach to marketing, in order to maximise their competitiveness and enhance their capabilities. This module develops an understanding as to what drives innovation and disruption across a range of industries, and the relationship between marketing and innovation. This module will develop your communication and practical skills to cultivate and implement marketing innovations, and develop capabilities. You will explore online and offline tools to support specific innovations

Module: 5MK016

Credits: 30

Period: 3

Type: Core

Locations: Wolverhampton City Campus

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This module will provide the student with understanding market research methods and analysis of data and evaluation of information relevant to Marketing planning and financial decisions ergraduate part-time fees for 50% rate of study

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