Marketing - BA (Hons)
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It is good value for money, I am paying and I am getting services accordingly. A good accommodation, free bus pass, and a study room
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Bachelor's degree
In Birmingham
Description
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Type
Bachelor's degree
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Location
Birmingham
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Duration
3 Years
Looking for marketing courses in Birmingham? Our BA (Hons) Marketing degree is recognised by the Chartered Institute of Marketing and allows you to take a year-long industry placement.
Businesses value marketing more than ever due to its ability to identify opportunities, shape customer experiences and drive profits. It is an ever evolving discipline, constantly responding to changes in technology, consumer behaviour.
To be successful in his exciting area not only requires a depth understanding of the core principles, but also relies on having the acumen and practical abilities to apply and adapt this knowledge in a wide variety of scenarios. This in-demand course has been designed to give you the practical and professional skills that employers seek through our practice based learning.
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About this course
Inspiring our students in all aspects of marketing, we put an emphasis on employability, Employability focused means more than securing a role on graduation, it is an enduring principle that ensures that you have the resources and competencies to maximise all of your future career opportunities. You will receive this through every module and through enhanced experiences such as the opportunity to work in our very own student-led marketing agency. Placements are available with numerous companies holding our placement students in high-regard thanks to their real-world practical skills.
This course is also fully recognised by Chartered Institute of Marketing (CIM). This helps to ensure content remains fresh, relevant and full of key industry insight making you industry-ready the second you graduate. Plus, on graduation you will receive the maximum possible exemptions from the CIM Professional Diploma.
This course is one of six marketing degrees that have been designed to meet the diverse areas of marketing. This suite of courses is distinct in that it offers you a set of pathways that you can choose from irrespective of the course that you entered on. This allows you to develop additional specialist skills of your choice and career aspirations, alongside the core underpinning market concepts you will need in practice.
OpportUNIty: Student Jobs on Campus ensures that our students are given a first opportunity to fill many part-time temporary positions within the University. This allows you to work while you study with us, fitting the job around your course commitments. By taking part in the scheme, you will gain valuable experiences and employability skills, enhancing your prospects in the job market.
GCSE English language and mathematics at grade C/4 or above
Equivalent level 2 qualifications can be accepted
Must have been achieved at the point of enrolment
See level 3 entry under Irish Leaving Certificate for full details.
English language and mathematics at grade C or above
Must have been achieved at the point of enrolment
Reviews
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It is good value for money, I am paying and I am getting services accordingly. A good accommodation, free bus pass, and a study room
← | →
Course rating
Recommended
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All courses are up to date
The average rating is higher than 3.7
More than 50 reviews in the last 12 months
This centre has featured on Emagister for 14 years
Subjects
- Psychology
- Marketing
- Marketing Communications
- Brand Management
- Professional development
- Strategic Marketing
- Consumer Psychology
- Business Foundations
- Marketing Foundations
- Emerging Themes
Course programme
In order to complete this course, you must successfully complete all the following CORE modules (totalling 100 credits).
- Finance for Managers
- Marketing Foundations
- Professional Development
- Consumer Psychology
- Introduction to Creative Concepts and Design
- Introduction to Digital Media
- Introduction to Retail Marketing
- Introduction to Integrated Marketing Communications
Year Two
In order to complete this course, you must successfully complete all the following CORE modules (totalling 80 credits).
- Marketing Insights and Analytics
- Service Experience Design
- Brand Management
- Marketing Communications Planning
- Channel Management and Routes to Market
- Retail Operations
- Content Marketing Strategy
- User Experience and Architecture
- Event Management
- Visual Communication for Marketer
- Managing Behavioural Change
- Neuropsychology
Final Year
In order to complete this course, you must successfully complete all the following CORE modules (totalling 100 credits).
- Strategic Marketing, Management and Planning
- Emerging Themes
- One Planet Business
- Integrated Business Research Project
- Contemporary Advertising
- Public Relations Planning and Corporate Reputation
- Cross Cultural Consumer Behaviour
- Business Development
- Digital Enterprise
Additional information
Study mode: Full Time (3 Years), Sandwich (4 Years), Part Time (5 Years)
International students
Award: BA (Hons) Starting: Sep 2021
Mode - Full Time
Duration - 3 Years
Fees - £13,200 per year
Marketing - BA (Hons)