Marketing - BA (Hons)

4.5
1 review
  • It is good value for money, I am paying and I am getting services accordingly. A good accommodation, free bus pass, and a study room
    |

Bachelor's degree

In Birmingham

Price on request

Description

  • Type

    Bachelor's degree

  • Location

    Birmingham

  • Duration

    3 Years

Looking for marketing courses in Birmingham? Our BA (Hons) Marketing degree is recognised by the Chartered Institute of Marketing and allows you to take a year-long industry placement.

Businesses value marketing more than ever due to its ability to identify opportunities, shape customer experiences and drive profits. It is an ever evolving discipline, constantly responding to changes in technology, consumer behaviour.

To be successful in his exciting area not only requires a depth understanding of the core principles, but also relies on having the acumen and practical abilities to apply and adapt this knowledge in a wide variety of scenarios. This in-demand course has been designed to give you the practical and professional skills that employers seek through our practice based learning.

Facilities

Location

Start date

Birmingham (West Midlands)
See map
15 Bartholomew Row, B5 5JU

Start date

On request

About this course

Inspiring our students in all aspects of marketing, we put an emphasis on employability, Employability focused means more than securing a role on graduation, it is an enduring principle that ensures that you have the resources and competencies to maximise all of your future career opportunities. You will receive this through every module and through enhanced experiences such as the opportunity to work in our very own student-led marketing agency. Placements are available with numerous companies holding our placement students in high-regard thanks to their real-world practical skills.

This course is also fully recognised by Chartered Institute of Marketing (CIM). This helps to ensure content remains fresh, relevant and full of key industry insight making you industry-ready the second you graduate. Plus, on graduation you will receive the maximum possible exemptions from the CIM Professional Diploma.

This course is one of six marketing degrees that have been designed to meet the diverse areas of marketing. This suite of courses is distinct in that it offers you a set of pathways that you can choose from irrespective of the course that you entered on. This allows you to develop additional specialist skills of your choice and career aspirations, alongside the core underpinning market concepts you will need in practice.

OpportUNIty: Student Jobs on Campus ensures that our students are given a first opportunity to fill many part-time temporary positions within the University. This allows you to work while you study with us, fitting the job around your course commitments. By taking part in the scheme, you will gain valuable experiences and employability skills, enhancing your prospects in the job market.

GCSE English language and mathematics at grade C/4 or above
Equivalent level 2 qualifications can be accepted
Must have been achieved at the point of enrolment
See level 3 entry under Irish Leaving Certificate for full details.
English language and mathematics at grade C or above
Must have been achieved at the point of enrolment

Questions & Answers

Add your question

Our advisors and other users will be able to reply to you

Who would you like to address this question to?

Fill in your details to get a reply

We will only publish your name and question

Reviews

4.5
  • It is good value for money, I am paying and I am getting services accordingly. A good accommodation, free bus pass, and a study room
    |
100%
4.6
excellent

Course rating

Recommended

Centre rating

Student Reviewer

4.5
24/05/2019
About the course: It is good value for money, I am paying and I am getting services accordingly. A good accommodation, free bus pass, and a study room
Would you recommend this course?: Yes
*All reviews collected by Emagister & iAgora have been verified

This centre's achievements

2020

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 14 years

Subjects

  • Psychology
  • Marketing
  • Marketing Communications
  • Brand Management
  • Professional development
  • Strategic Marketing
  • Consumer Psychology
  • Business Foundations
  • Marketing Foundations
  • Emerging Themes

Course programme

Year One

In order to complete this course, you must successfully complete all the following CORE modules (totalling 100 credits).
  • Finance for Managers
  • Marketing Foundations
  • Professional Development
  • Consumer Psychology
  • Introduction to Creative Concepts and Design
In order to complete this course, you must successfully complete at least 20 credits from the following indicative list of OPTIONAL modules.
  • Introduction to Digital Media
  • Introduction to Retail Marketing
  • Introduction to Integrated Marketing Communications
All core modules are guaranteed to run. Optional modules will vary from year to year and the published list is indicative only.

Year Two

In order to complete this course, you must successfully complete all the following CORE modules (totalling 80 credits).
  • Marketing Insights and Analytics
  • Service Experience Design
  • Brand Management
  • Marketing Communications Planning
In order to complete this course, you must successfully complete at least 40 credits from the following indicative list of OPTIONAL modules.
  • Channel Management and Routes to Market
  • Retail Operations
  • Content Marketing Strategy
  • User Experience and Architecture
  • Event Management
  • Visual Communication for Marketer
  • Managing Behavioural Change
  • Neuropsychology
All core modules are guaranteed to run. Optional modules will vary from year to year and the published list is indicative only.

Final Year

In order to complete this course, you must successfully complete all the following CORE modules (totalling 100 credits).
  • Strategic Marketing, Management and Planning
  • Emerging Themes
  • One Planet Business
  • Integrated Business Research Project
In order to complete this course, you must successfully complete at least 20 credits from the following indicative list of OPTIONAL modules.
  • Contemporary Advertising
  • Public Relations Planning and Corporate Reputation
  • Cross Cultural Consumer Behaviour
  • Business Development
  • Digital Enterprise
All core modules are guaranteed to run. Optional modules will vary from year to year and the published list is indicative only.

Additional information

UCAS Code: N500
Study mode: Full Time (3 Years), Sandwich (4 Years), Part Time (5 Years)

International students
Award: BA (Hons) Starting: Sep 2021
Mode - Full Time
Duration - 3 Years
Fees - £13,200 per year

Marketing - BA (Hons)

Price on request