Brand Identity

The Chartered Institute of Marketing

Training

In London

£ 595 + VAT

The best Other Marketing courses

See all

See all

Description

  • Type

    Training

  • Level

    Intermediate

  • Location

    London

  • Duration

    1 Day

This course covers brand identity from creative brief through implementation to brand guardianship. Delegates will consider how each element of the identity contributes to the brands perception: name, strapline, logo, mascots, colour, typography and aesthetics. This is a creative and inspirational course and delegates will be asked to create a mood board to illustrate their understanding of the subject.

Facilities

Location

Start date

London
See map
24 Eversholt Street, NW1 1AD

Start date

On request

About this course

This advanced course is designed for people interested in branding and the effective communication of the brand. The attendees will ideally have the responsibility to manage and instigate brand identity communications and is appropriate for marketing executives, marketing managers, marketing directors, business owners, graphic designers and design managers from start-ups to established enterprises.

Questions & Answers

Add your question

Our advisors and other users will be able to reply to you

Who would you like to address this question to?

Fill in your details to get a reply

We will only publish your name and question

Reviews

Subjects

  • Typography
  • Brand
  • Architecture
  • Brand Architecture
  • Brand Identity
  • Elements
  • Core elements
  • Brand name
  • Branding
  • Branding skill
  • Brand Management
  • Brand Strategy
  • Brand planning process

Course programme

Learning outcomes
  • What is a brand?
  • What is brand architecture?
  • How to write a brand identity brief.
  • The core elements of a brand identity.
  • How to make the right choice of brand name.
  • How a strapline can convey your proposition and clarify the brand personality.
  • What qualities contribute to a powerful logo?
  • How mascots use emotion to make the intangible brand tangible.
  • How colour can influence consumer behaviour.
  • How typography can convey the personality of the brand.
  • How to implement a brand identity programme.
  • How to safeguard your investment.

Additional information

The CIM Experience

 Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
Quality delivery - Trainers are assessed annually on the quality of their delivery and delegate engagement.
Practical training methods - Theory and practical based training to takeback to the office.
Small class sizes - No more than 15 people to ensure you get the most from our trainers.
Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
3 learning levels - Introductory, Advanced and Masterclass

See related categories

Brand Identity

£ 595 + VAT

The best Other Marketing courses

See all

See all