Training

In London

£ 625 + VAT

Description

  • Type

    Training

  • Level

    Advanced

Delegates will consider how touchpoints affect brand reputation, experience and expectation. They will learn how values influence the brand experience via employees and external influences.

Facilities

Location

Start date

London
See map
24 Eversholt Street, NW1 1AD

Start date

On request
London
See map
24 Eversholt Street, NW1 1AD

Start date

On request

About this course

The course covers design and its place at the heart of the brand experience. We review sensory branding; sight, sound, touch, smell and taste. The day includes methods to audit and map the brand experience.

This introductory course is designed for people interested in branding and the effective communication of the brand. The attendees will ideally have the responsibility to manage and instigate brand identity communications and is appropriate for marketing executives, marketing managers, marketing directors, business owners, graphic designers and design managers from start-ups to established enterprises.

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Reviews

Subjects

  • Touchpoints
  • Brand Strategy
  • Branding
  • Branding skill
  • Brand Management
  • Brand Architecture
  • Brand planning process
  • Sensory branding
  • Sound
  • Taste
  • Touch

Course programme

Learning outcomes
  • What are touchpoints?
  • Understanding brand strategy.
  • How values drive the brand experience.
  • How employees and external audiences influence the brand experience.
  • How sensory branding: sight, sound, touch, taste and smell, delivers emotive experiences and points of difference.
  • Understanding brand culture.
  • Connect with your brands origins.
  • Consider your brands vocabulary, special words and phrases.
  • The critical effect of brand champions.
  • Traditions, events and anniversaries.
  • The brands environmental and physical manifestation.
  • Understanding the importance of design and how it drives innovation.
  • How to identify and map touchpoints.

Additional information

The CIM Experience

Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
Quality delivery - Trainers are assessed annually on the quality of their delivery and delegate engagement.
Practical training methods - Theory and practical based training to takeback to the office.
Small class sizes - No more than 15 people to ensure you get the most from our trainers.
Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
3 learning levels - Introductory, Advanced and Masterclass

Brand Touchpoints

£ 625 + VAT