Branded Content and Product Placement

Indie Training Fund

Short course

In Shoreditch

£ 50 VAT inc.

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Description

  • Type

    Short course

  • Level

    Advanced

  • Location

    Shoreditch

  • Class hours

    3h

Suitable for: This introductory workshop for TV and digital media content makers will benefit those requiring an overview of the advertising market and of pitching advertiser funded programmes directly to brands and their agencies.

Important information

Documents

  • Ad-funded Content & Product Placement

Facilities

Location

Start date

Shoreditch (London)
See map
Lux Building, 3rd Floor, 2-4 Hoxton Square, N1 6NU

Start date

On request

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Reviews

Course programme

Coure review:

A half-day workshop to encourage TV and digital media producers and commercial managers to develop the new skills and business knowledge necessary to create and execute ad-funded productions.


Content

- The difference between branded content/AFP and sponsorship
- Overview of the market, key advertisers, and the role of media agencies
- Why brands invest in TV series, and what they expect in return
- What are the issues that must be addressed at the start of process?
- Analysis of three different approaches, and their pros & cons
- Five top tips for best practice
- Cross-platform exploitation needs for advertisers using the content
- Three case studies
- Product Placement: working within the new regulations
- How Product Placement deals are likely to work

Format
The session will use presentations, clips and case studies, as well as interactive Q&As on delegates’ own experiences.

Additional information

Payment options: ITF Member companies or freelancers £50 / Non-member companies £200

See related categories

Branded Content and Product Placement

£ 50 VAT inc.

The best Television courses

See all

See all