BSc (Hons) Management with Entrepreneurship

What you'll study Each year on the programme makes up 120 of the total 360 credits for a full degree. Year 1 (credit level 4) Year 1 core modules Module title Credits. Organisations and Organisational Strategy Organisations and Organisational Strategy 15 credits This module will introduce you to key theories, insights and methods within Organisational Studies. In particular, it will critically examine different organisational forms, processes and contexts. The module places an important emphasis on the meaning and content of organisational strategies. It will help you develop the tools you need to analyse an organisation’s positioning within the marketplace, and think/plan strategically in order to make it more competitive. You'll gain an understanding of strategic management and appreciate the interrelated dynamics of both strategic and organisational research and practice. 15 credits. Foundations of Economics Foundations of Economics 30 credits This module introduces students to microeconomics, macroeconomics and the context of economic analysis. Students will get a good grounding in microeconomic theory and will understand the principles used in mainstream rational choice and perfect competition theory. The course will cover preference theory, demand and supply, income and substitution effects, cost and revenue curves, perfect competition and partial equilibrium theory. The focus here is the internal consistency of neoclassical microeconomics as exemplified in rational choice theory and competitive markets, and its use of logic. Arguments showing the context and limited nature of neoclassical economic tools in explaining the economic and social reality will be discussed throughout these weeks. Then students will be taught topics of macroeconomics. In this section, the focus will be on the following specific concepts: national accounting, inflation, unemployment and business cycles. The analysis of these concepts will be through the use of contemporary schools of economic thought (New Classical, New Keynesian, Post Keynesian, and Monetarist) and their analytical frameworks. By viewing these concepts through these different frameworks, the student is introduced into open-ended discussions on these topics as different answers are equally valid as long as students can clearly identify the theoretical frameworks that he/she is using. Finally, students then will learn about the social, political and business context of economic theory through the discussion of case studies and real-world examples. 30 credits. Understanding Entrepreneurship Understanding Entrepreneurship 15 credits Learn about why entrepreneurship is important and how it impacts on individuals, communities and nations. Examine different forms of entrepreneurship from business start-ups to corporate entrepreneurship, to family businesses and growth-oriented businesses. Understand entrepreneurial processes from opportunity identification to resource acquisition and innovation and why some people become entrepreneurs while others do not. Examine different groups of entrepreneurs including female and ethnic minority entrepreneurs and the cultural and contextual factors that shape their development. 15 credits. Introduction to Marketing Introduction to Marketing 15 credits This module is an introduction to marketing. By the end of the module you will have a knowledge of the role of marketing within organisations and within society, and of the principles of marketing management. Conceptually, the module is divided in two sections. The focus of the first section is to understand what marketing and its role within society. In the first five weeks, you will be introduced to the definition of marketing, the role of marketing within organisations, the value of marketing within organisations and society, the history of marketing, the role of marketing in constructing the consumer society, and the relationship that marketing has with society (i.e. marketing ethics, and sustainability). We will study both traditional and critical/interpretativist theories of marketing. In the second half of the module, you will be introduced to foundational topics in marketing management. You will also be introduced to marketing strategy through an brief overview of the 4Ps of marketing - Product, Place, Promotion and Price. 15 credits. Perspectives on Capital: Financial, Physical, Human, and Social Perspectives on Capital: Financial, Physical, Human, and Social 15 credits Develop an understanding of the theoretical and historical frameworks of Capital, capitalism, Social Capital. Understand the value that can be created through social capital. Develop an understanding of the importance of physical, human and social capital in relation to creative and social enterprise and current trends in 21st century enterprises. Be introduced to common terms in financial modelling and an understanding of financial capital. 15 credits. Finance and Accounting Finance and Accounting 15 credits In this module you will learn the basics of accounting and financial terminology and techniques. By the end of the module you will understand financial reporting and standardised disclosures, the importance of financial strategies, cash flow, and capital budgeting, and be able to appreciate the strengths and weaknesses of different types of financial data. 15 credits. Marketing Management Marketing Management 15 credits This module will give you a good understanding of core marketing management principles and how these are applied to consumers, industrial services and organisations, both from a theoretical and a practical standpoint. By the end of the module you'll understand the value of a marketing focus to both customer and supplier, and analyse what marketing can contribute to both individual and organisational users. This course will cover all the topics needed for marketing management and planning. You'll start by analysing strategic tools for marketing strategy definition including segmentation, targeting and positioning. You'll then analyse the marketing process through a review of the marketing mix principles i.e. the 4Ps (Product, Place, Promotion, Price). You'll also explore in detail each one of these tactics. Theory will be complemented with real life examples and exercises. You'll also be exposed to case studies analysis to apply the theory into practice. 15 credits. Year 2 (credit level 5) In your second year, you will take 120 credits. Core modules include: Year 2 core modules Module title Credits. Organisational Behaviour Organisational Behaviour 15 credits This module will introduce you to the psychological theories and research on how organisational, team-level and individual characteristics affect productivity and mental health. This module will also consider the limitations of our understanding of these issues and how occupational psychology theory and research is trying to overcome them. 15 credits. Research in Management Research in Management 15 credits Learn central concepts in work-related research design. Understand the benefits and shortcomings of research methods, from attitudinal (consumer surveys) to experimental. Understand how management-related and entrepreneurial research is designed, conducted and analysed. Learn important ethical concerns in conducting research in workplaces and with consumers. 15 credits. Creative and Social Enterprises: Business Models, Value and Planning Creative and Social Enterprises: Business Models, Value and Planning 30 credits Be introduced, through case studies and guest speakers, to a range of existing creative and social enterprises that are creating new business models and making social impact while creating financial value. Develop an understanding of business model paradigms how to articulate and represent a business model's financial and social assets. Develop an understanding of how to generate incomes from creative content. Develop an understanding of the differences between a business model and a business plan and how to create each. 30 credits. How do you Create? From Creative Thought to Action and Impact How do you Create? From Creative Thought to Action and Impact 15 credits Develop an understanding of how to move from an inspired idea to an operating concern. How to develop a sustainable enterprise of a project, gaining insight in to the key elements that will lead to success. Understand their own creative life cycle and how to work with others to ensure diversity of thinking and to strong action. Be introduced to a range of methods and frameworks to support creative thinking and problem solving. 15 credits. Entrepreneurial Behaviour Entrepreneurial Behaviour 15 credits Learn about and critique research on entrepreneurial traits, skills, motivations and behaviours. Examine different kinds of emotions and how they impact on entrepreneurial behaviours. Investigate how entrepreneurs differ from non-entrepreneurs with respect to the cognitive processes they employ and how they shape behaviour. Learn about emergent topics in the field such as entrepreneurial passion, and how entrepreneurs cope with, make sense of, and bounce back from hardships, crises and failure. 15 credits. You also take optional modules to the value of 30 credits from an approved list from other departments. Year 3 (credit level 6) You will take 120 credits in your third year. Core modules include: Year 3 core modules Module title Credits. Leadership and Talent Management Leadership and Talent Management 15 credits Learn the extent to which leadership skills and behaviours are universal or different in their relevance across cultures. Understand individual differences, strategic approaches, and assessment methodologies. Understand leadership development: approaches and practices. Learn about technology and talent management. 15 credits. International Business International Business 15 credits Understand key concepts relating to international business, describe the key players in international business, and discuss the advantages and disadvantages of globalization. Examine the international business environment and the different dimensions (political, legal, technological and cultural) that affect the operations of international businesses. Understand the international monetary and financial environment. Examine different strategies for entering in to foreign markets and analyse organizational design, control and structure in international business contexts. 15 credits. Innovation Case Studies Innovation Case Studies 15 credits You'll have access to executives from industry, who'll discuss and debate the merits of different approaches to the management of innovation. Recent speakers have included fashion designer Paul Smith, 'city super woman' Nicola Horlick , and editor of Monocle Tyler Brûlé.. Learn about a variety of innovation approaches and challenges. Translate conceptual and theoretical implications of innovation to practical applications. Understand current and future potential issues reshaping commercial and non-profit practices. Critically evaluate debates on the value and potential of intersections between disciplines and emerging innovation practices, particularly as these relate to transformation and change. Understand the challenges and opportunities for applying or piloting early stage digital, media, and marketing in commercial and non-profit organisations. 15 credits. BSc (Hons) Management & Entrepreneurship Dissertation BSc (Hons) Management & Entrepreneurship Dissertation 30 credits Dissertation work involves carrying out, and writing-up an original research project on a relevant subject of your choice, with guidance and support from a supervisor. 30 credits. As well as:. Entrepreneurial Management and Growth - 15 credits. You also take optional modules to the value of 30 credits from an approved list from other departments and the Institute of Management Studies, which may include Project Management, The Psychology of Marketing and Advertising, Assessment and Selection, Training, Coaching and Counselling. Students will also be able to apply for a Work Placement modules that is worth 15 credits. Teaching style This programme is taught through a mixture of lectures, seminars and workshops. You’ll also be expected to undertake a significant amount of independent study. This includes carrying out required and additional reading, preparing topics for discussion, and producing essays or project work. The following information gives an indication of the typical proportions of learning and teaching for each year of this programme*: Year 1 - 17% scheduled learning, 83% independent learning. Year 2 - 18% scheduled learning, 82% independent learning. Year 3 - 11% scheduled learning, 89% independent learning. How you’ll be assessed You’ll be assessed by a variety of methods, depending on your module choices. These include coursework, examinations, group work and projects. The following information gives an indication of how you can typically expect to be assessed on each year of this programme*: Year 1 - 65% coursework, 35% written exam. Year 2 - 75% coursework, 25% written exam. Year 3 - 75% coursework, 25% written exam. *Please note that these are averages are based on enrolments for 2016/17. Each student’s time in teaching, learning and assessment activities will differ based on individual module choices. Credits and levels of learning An undergraduate honours degree is made up of 360 credits – 120 at Level 4, 120 at Level 5 and 120 at Level 6. If you are a full-time student, you will usually take Level 4 modules in the first year, Level 5 in the second, and Level 6 modules in your final year. A standard module is worth 30 credits. Some programmes also contain 15-credit half modules or can be made up of higher-value parts, such as a dissertation or a Major Project. Download the programme specification , for the 2018-19 intake. If you would like an earlier version of the programme specification, please contact the Quality Office. Please note that due to staff research commitments not all of these modules may be available every year.