BSc (Hons) Marketing

Year 1

In your first year, you will examine marketing and business basics and develop effective practical approaches to complex situations - putting theory into practice with topics such as marketing, economics, accounting and workplace behaviour. You will also develop a thorough appreciation of business operations and have the opportunity to take a digital marketing qualification.

Core modules

• ACF103 Business Accounting

• ECN1013 Introduction to Business Economics

• ENT1001PP Entrepreneurial Thought and Action

• HRL100 Organisational Behaviour

• MKT109 Marketing in Action

Optional modules

• ELC102 English for Academic Purposes

• FREX01 French 1

• FREX02 French 2

• FREX03 French 3

• FREX400 French Advanced 1

• GERX01 German 1

• GERX02 German 2

• HTM137B The Tourism Industry

• LNG100 International Communication

• MANX100 Mandarin 1

• SPNX01 Spanish 1

• SPNX02 Spanish 2

• SPNX03 Spanish 3

• SPNX400 Spanish Advanced 1

• STO101 Information for Business Decisions

Year 2

From in-depth analysis of consumer behaviours and market research, to product development and brand management, in your second year you’ll explore the world of marketing in more detail. Learn to use theory to create solutions to complex marketing problems with real companies. You will also have the opportunity to take a professionally renowned digital marketing qualification.

Core modules

• EPIE200 Placement Preparation

• MKT207 Buyer Behaviour and Relationships

• MKT208 Marketing Research

• MKT209 New Product Development and Marketing Planning

• MKT210 Advertising Brand Management and Marketing Communications

• MKT211 Digital Marketing

Optional modules

• ELC202 English for Academic Purposes

• ENT200 Enterprise and Innovation

• STO204 Business Ethics

• STO205 An Introduction to International Business

• STO206 Shaping the Future: creating sustainable organisations

Year 3

In your third year, you will be strongly encouraged to undertake a placement year in industry and a range of expert help is on hand to guide you in your search and interview process. You will complete the year in a wide variety of companies from start-ups to blue chips across the world. This year can also be used to start or run your own business.

Core modules

• EPIE300 Placement Year

• EPIE301 The Placement Project

Final year

In your final year, you’ll focus more on the theoretical and strategic aspects of marketing, investigating the contemporary and international issues that shape this diverse sector. You’ll also undertake an independently researched dissertation project that will set you apart from the crowd in a marketing subject of your choice.

Core modules

• MKT309 Marketing Dissertation

• MKT310 International Marketing

• MKT311 Contemporary Issues in Marketing

• MKT317 Strategic Marketing Management

Optional modules

• ACF312B Financial Management

• HRL308 Gender at Work

• HRL310 Equality and Diversity in the Workplace

• MKT316 Public Relations in the Digital Era

• STO301 Operations Management for Competitive Advantage

• STO306 Current Issues in Management

• STO308 Current Issues in Information Technology

Every undergraduate taught course has a detailed programme specification document describing the course aims, the course structure, the teaching and learning methods, the learning outcomes and the rules of assessment.