Marketing (MSc)

Birkbeck, University of London

Master

In London

£ 12,180 VAT inc.

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Description

  • Type

    Master

  • Location

    London

  • Duration

    1 Year

Marketing plays a central role in companies' strategic planning, determining what products or services may be of interest to customers and the strategy to use in sales, communications and business development.

Our MSc Marketing provides a comprehensive understanding of the relevance and necessity of marketing and insight into the marketing decision-making process. You will be introduced to marketing theory, marketing mixes and current issues and future trends of marketing, while confronting a number of relevant issues, including branding, customer relationship management, digital marketing and green marketing.

Facilities

Location

Start date

London
See map
Malet Street, WC1E 7HX

Start date

On request

About this course

Graduates can pursue careers in advertising, media and event marketing, public relations, management and market research. Possible professions include public relations officer, marketing executive, public affairs consultant, or media buyer. This degree can also be useful in a variety of roles within local and national government, as well as in becoming an event organiser, media planner, or advertising art director.

Our standard postgraduate entry requirement is a second-class honours degree (2:2 or above) from a UK university, or an equivalent international qualification.

Accredited by the Chartered Institute of Marketing (CIM), this programme is up to date, intellectually inspiring and relevant, and attracts high-quality, highly motivated students from around the globe.

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Subjects

  • Sport Marketing
  • Media Marketing
  • Media
  • Social Media
  • Public
  • International Marketing
  • Public Relations
  • Ethics
  • Marketing
  • Marketing Strategy
  • Marketing Communications
  • Marketing Management
  • Brand Management
  • Relationship Marketing
  • Consumer Behaviour
  • International
  • Planning
  • Communications
  • Part Time
  • Full Time
  • International Business
  • Marketing Research

Course programme

COURSE STRUCTURE

You take five compulsory modules, choose three option modules and write a 12,000-word dissertation.

For your option modules, you can choose Marketing Communications or Digital and Social Media Marketing or Relationship Marketing; and Corporate Responsibility or International Business Ethics; plus one other.

COMPULSORY MODULES
  • Brand Management
  • Consumer Behaviour
  • Digital and Social Media Marketing
  • Marketing Research
  • Strategic Marketing Management
OPTION MODULES
  • Corporate Responsibility
  • International Business Ethics
  • International Marketing
  • Marketing Communications
  • Public Relations
  • Relationship Marketing
  • Sport Marketing
MSC MARKETING DISSERTATION
  • MSc Dissertation
Birkbeck makes all reasonable efforts to deliver educational services, modules and programmes of study as described on our website. In the event that there are material changes to our offering (for example, due to matters beyond our control), we will update applicant and student facing information as quickly as possible and offer alternatives to applicants, offer-holders and current students.

Additional information

Duration

One year full-time or two years part-time

FEES

Part-time home students: £6090 pa
Full-time home students: £12180 pa
Part-time international students: £9390 pa
Full-time international students: £18780 pa

See related categories

Marketing (MSc)

£ 12,180 VAT inc.

The best Marketing Operations courses

See all

See all