Marketing Communications
Training
In London
Description
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Type
Training
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Location
London
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Duration
4 Years
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Start date
Different dates available
The expansion of new media technologies combined with the relationship between customers and organisations provides unique areas of study within marketing communications. This course has been developed with professionals from the marketing industry to provide you with the knowledge, skills and capabilities you need to pursue a career within the highly competitive marketing communications environment. The course will be of interest if you are attracted to careers in the communications side of the marketing industry, whether with marketing service agencies (such as advertising), in public relations, brand management, direct and interactive marketing, or in client-side marketing communications departments. Our degrees in marketing have a shared first year which allows you to experience all the main areas in marketing before you finalise your degree to match your career choice. We provide relevant exemptions from the Chartered Institute of Marketing (CIM) and the Institute of Direct and Digital Marketing (IDM). The modules you study will develop your understanding of the theoretical and practical aspects of all areas of marketing communications. In addition to subject knowledge you will develop good transferable skills, learn how to work effectively in teams, solve problems, develop critical thinking and present your ideas persuasively. Teaching methods focus on active student learning through seminars, workshops, problem-based and blended learning (including group work in Years 1 and 2) designed to engage your interest. Assessment methods may include essays, reports, presentations, case studies, videos, podcasts and posters, as well as time-constrained in-class tests and exams.
Facilities
Location
Start date
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About this course
One of the following (or an equivalent qualification): A levels – BBC International Baccalaureate – 28 points (minimum) Pearson BTEC Level 3 Extended National Diploma – DMM Access to HE Diploma - Pass with 45 credits at Level 3 with a minimum of 33 Level 3 credits at Merit or Distinction In addition to one of the above, you should have: GCSEs - minimum grade 4 (Grade C in grading system prior to 2017) in Maths and English. If your first language is not English, you should have an IELTS score of 6.0 overall, with a score of 5.5 in each element.
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Subjects
- Networking
- Credit
- Public Relations
- Marketing
- Marketing Communications
- Marketing Management
- Digital Marketing
- Global
- Advertising
- School
- Public
- Project
- Communications
- Industry
- Social Media
- Team Training
- Communication Training
- Media
Course programme
Subjects of study include:
- Business Practice for Marketing
- Buyer Behaviour
- Global Business Environment
- Marketing Principles
- Advertising
- Business Practice for Marketing
- Marketing Metrics
- Marketing Research
- Sales Promotion and Public Relations
- Direct and Digital
- Global Marketing Management
- Global Strategic Management
- Integrated Marketing Communication
- Personal Selling and Sales Management
You will also have the opportunity to take an option module that broadens your skills or helps you to gain more in-depth knowledge of your specialist area.Your option module may be a foreign language.
Credit Level 4
Subjects of study include:
Plus one option from other business areas including languages.
Professional experience or Study Abroad yearBetween Year 2 and Year 3 you can undertake a one-year business placement. Past students have completed placements in a variety of SMEs and prestigious organisations including British Airways, Disney UK and Heinz. Alternatively you can study abroad at one of our partner institutions.
Credit Level 5
Subjects of study include:
Plus two options from: Destination, Cultural and Heritage Marketing, Dissertation, Global Marketing Management, New Product Development, Managing Brands or other areas of business including languages
Credit Level 6
Marketing Communications