BSc (Hons) Marketing with Public Relations

Edge Hill University

Bachelor's degree

In Ormskirk

£ 9,250 + VAT

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Description

  • Type

    Bachelor's degree

  • Location

    Ormskirk

  • Duration

    3 Years

Organisations increasingly need to be concerned about more than just their trading relationships with their target markets. They cannot function effectively without the cooperation and support of a wide range of external bodies. Public Relations (PR) is the business function charged with explaining what an organisation stands for and creating a strong, positive corporate image with the aim of gaining understanding and support. The PR professional’s role is to act as a conduit for external communications in response to both positive and negative triggers, including interacting with the media, and planning and organising events. Practical experience is integral to this degree.

Facilities

Location

Start date

Ormskirk (Lancashire)
See map
St Helens Road, L39 4QP

Start date

On request

About this course

You could enter careers within marketing and general business. Opportunities exist in-house or in consultancies or agencies, with specialisation in areas such as healthcare, IT or consumer work.

120 UCAS Tariff points on the new UCAS Tariff, for which no specific subjects are required, plus evidence of numeracy.

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Subjects

  • Media
  • PR
  • PR training
  • Public
  • Public Relations
  • Communications
  • Planning
  • Public relation
  • Marketing
  • Consumer Markets
  • Media Relations
  • Retail Marketing Planning
  • Marketing Communications
  • Employability
  • Environment
  • CRM
  • Loyalty Generation

Course programme

Year 1

BUS1020 Principles of Marketing (20 credits)

BUS1021 Understanding Consumer Markets (20 credits)

BUS1022 Fundamentals of Marketing Communications (20 credits)

BUS1025 Designing for an Online Presence (20 credits)

MED1055 Media Relations (20 credits)

MED1414 Hold the Front Page (20 credits)

Language modules in French, Spanish or Mandarin, delivered at the Edge Hill Language Centre, are available to study as an integral part of this degree. A single Language module can be studied instead of either BUS1025 Designing for an Online Presence or MED1414 Hold the Front Page.

Year 2

BUS2017 Research Methods for Business (20 credits)

BUS2031 Retail Marketing Planning (20 credits)

BUS2032 Branding: Integrated Digital Campaigns (20 credits)

MED2069 PR Campaigns (20 credits)

You will select one of the following modules:

BUS2019 Employability (20 credits)

BUS2020 Graduate Enterprise (20 credits)

You will select one of the following modules:

BUS2033 Social Media Monitoring and Analytics (20 credits)

BUS2034 Services and Experiential Marketing (20 credits)

BUS2035 Consumer Behaviour (20 credits)

BUS2038 Loyalty Generation and CRM (20 credits)

MED2056 Writing for the Media (20 credits)

MED2071 Crisis Management (20 credits)

MED2080 Psychology of Persuasion (20 credits)

MED2259 Media and PR in the Digital Age (20 credits)

If you studied a Language module in Year 1, you may wish to study a further Language module in Year 2. This would form an integral part of your degree in place of the optional module choice above.

Year 3

BUS3042 Marketing Simulation (20 credits)

You will select one of the following modules:

BUS3022 Dissertation (40 credits)

BUS3023 Extended Business Project (40 credits)

You will select three of the following modules:

BUS3030 Business Strategy and Digital Goods (20 credits)

BUS3039 Global Marketing Management (20 credits)

BUS3040 Marketing and Society (20 credits)

BUS3044 Entrepreneurship and Innovation (20 credits)

MED3057 Event Management (20 credits)

MED3058 Media Policy and Political Communication (20 credits)

MED3059 PR for Charities and Non-Governmental Organisations (20 credits)

If you studied Language modules in Years 1 and 2, you may wish to study a further Language module in Year 3. This would form an integral part of your degree in place of one of the optional modules above.

Optional modules provide an element of choice within the programme curriculum. The availability of optional modules may vary from year to year and will be subject to minimum student numbers being achieved. This means that the availability of specific optional modules cannot be guaranteed. Optional module selection may also be affected by timetabling requirements.

Additional information

International students enrolling on the programme in academic year 2017/18 are £11,575 per annum.



How will I be assessed?

 Assessments consider vocational capability, academic critical thinking and intellectual development. Case studies and problem solving exercises may also be used. Examinations may take different forms, using both seen and unseen questions and closed or open book.

Who will be teaching me?

 You will be taught by highly qualified and enthusiastic academics who research and regularly engage within the wider business and academic environment. Staff specialisms are actively encouraged and you will benefit from their wide range of knowledge and experience.

See related categories

BSc (Hons) Marketing with Public Relations

£ 9,250 + VAT

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