BSc Marketing

Bachelor's degree

In Colchester

£ 9,250 + VAT

Description

  • Type

    Bachelor's degree

  • Location

    Colchester

  • Duration

    3 Years

About the course
How are marketing campaigns planned and managed? How does marketing to other businesses differ from promoting products and services to consumers?
The global economy is undergoing unprecedented integration

Today’s marketers must thrive in crowded and rapidly changing markets

They must identify and respond to emerging customer trends in order to compete


This highly practical course combines marketing theory with interactive projects, group work and business simulation games to explore the major issues facing marketers today

We develop your creativity, analytical and strategic decision making skills so you can maximise business performance in fast-moving, digitally connected and international markets


You study topics such as:
the principles of markets, marketing and selling
marketing strategy and planning
services marketing
business-to-business marketing
consumer behaviour
marketing communications
You undertake an independent research project in your final year, where you explore an area of marketing of your choice


Your first year provides an introduction to essential business topics such as entrepreneurship, economics, accounting, finance, management and marketing

Upon graduation, you have the flexibility to continue your career in marketing, or pursue roles in other areas of business


The University of Essex is one of just three UK universities to have received Q-Step Affiliate status, including for our BSc Marketing, to support the way we develop the quantitative skills of our graduates

Facilities

Location

Start date

Colchester (Essex)
See map
Wivenhoe Park, CO4 3SQ

Start date

On request

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Reviews

Subjects

  • Project
  • Consumer Behaviour
  • Communications
  • Business Marketing
  • Services marketing
  • Accounting and Finance
  • Economics
  • Marketing Communications
  • Entrepreneurship
  • Management
  • Teaching
  • Innovation
  • Marketing
  • International
  • Finance
  • International Business
  • IT Management

Course programme

Example structure
Studying at Essex is about discovering yourself, so your course combines compulsory and optional modules to make sure you gain key knowledge in the discipline, while having as much freedom as possible to explore your own interests. Our research-led teaching is continually evolving to address the latest challenges and breakthroughs in the field, therefore to ensure your course is as relevant and up-to-date as possible your core and optional module structure may be subject to change.
For many of our courses you’ll have a wide range of optional modules to choose from – those listed in this example structure are just a selection of those available. The opportunity to take optional modules will depend on the number of core modules within any year of the course. In many instances, the flexibility to take optional modules increases as you progress through the course.
Our Programme Specification gives more detail about the structure available to our current first-year students, including details of all optional modules.
Year 1
Business Creation and Growth
Business Economics
Introduction to Accounting and Finance
Principles of Markets, Marketing and Selling
Introduction to Quantitative Analysis
Introduction to International Business
Research and Study Skills for Professional Development
Personal Career Development
Year 2
Managing Innovation
Consumer Behaviour
E-Commerce
Business-To-Business Marketing
The International Business Environment (optional)
Successful Futures
Strategic Entrepreneurship (optional)
Organisational Behaviour and Management (optional)
Final year
Business Strategy
Research Project - Marketing
Business Research Methods
Marketing Communications
Services Marketing
Business Ethics (optional)
Placement
On a placement year you gain relevant work experience within an external business or organisation, giving you a competitive edge in the graduate job market and providing you with key contacts within the industry. The rest of your course remains identical to the three-year degree.
Year abroad
On your year abroad, you have the opportunity to experience other cultures and languages, to broaden your degree socially and academically, and to demonstrate to employers that you are mature, adaptable, and organised. The rest of your course remains identical to the three-year degree.
Teaching
Teaching includes a combination of lectures, seminars and computer-based lab sessions
Modules delivered by experts in the field as well as guest speakers
Contribute and interact in lectures through the use of smart technology
Lecture presentations and notes are uploaded online beforehand to help you prepare in advance
Complete your final-year project in consultation with a personal supervisor
Assessment
Assessed through traditional methods of end-of-year exams and multiple choice questions in class tests and essays
Plus more innovative and creative assessments include laboratory work, poster presentations, real-business case problems and group presentations
Your first year marks do not count towards your final degree
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Additional information

This means we can provide work placement bursaries to develop your skills in evaluating numerical evidence, analysing data and designing research We also offer the opportunity to follow a specialised degree path, where you graduate with enhanced quantitative skills These are evidenced on your degree transcript, to help give you the competitive edge in the graduate job market This course is taught at Essex Business School in Southend, one of the most entrepreneurial counties in the UK We’re ranked in the top 25 in the UK for research excellence (REF, 2014), ensuring you learn about the latest academic thinking on issues affecting today’s business world We’re focused on responsible management and sustainable business, with our students and staff joining us from all over the world This course can also be taken with an optional study abroad or placement year Study abroad Get the edge over the competition in today’s fierce graduate job market by taking advantage of our study abroad year Our four-year version of BSc Marketing means you can spend your third year studying abroad, with your degree otherwise remaining the same as our three-year course You won’t be charged tuition fees during this year (2017 entry) Studying abroad introduces new cultures and languages and enhances your degree both socially and academically Studying with one of our exchange partners in the United States, Europe, Canada, Australia, New Zealand, Latin America, the Middle East, Hong Kong and Japan is a fantastic way to demonstrate to employers that you’re mature, adaptable, and organised Placement year A work placement year is an alternative option, providing valuable networking opportunities for the future Again, you will not be charged tuition fees during this year (2017 entry) The Essex Business School Placements Manager can offer bespoke support throughout the process of researching, applying and interviewing for placements However, it is...

BSc Marketing

£ 9,250 + VAT