BSc Marketing
Bachelor's degree
In Colchester
Description
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Type
Bachelor's degree
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Location
Colchester
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Duration
3 Years
About the course
How are marketing campaigns planned and managed? How does marketing to other businesses differ from promoting products and services to consumers?
The global economy is undergoing unprecedented integration
Today’s marketers must thrive in crowded and rapidly changing markets
They must identify and respond to emerging customer trends in order to compete
This highly practical course combines marketing theory with interactive projects, group work and business simulation games to explore the major issues facing marketers today
We develop your creativity, analytical and strategic decision making skills so you can maximise business performance in fast-moving, digitally connected and international markets
You study topics such as:
the principles of markets, marketing and selling
marketing strategy and planning
services marketing
business-to-business marketing
consumer behaviour
marketing communications
You undertake an independent research project in your final year, where you explore an area of marketing of your choice
Your first year provides an introduction to essential business topics such as entrepreneurship, economics, accounting, finance, management and marketing
Upon graduation, you have the flexibility to continue your career in marketing, or pursue roles in other areas of business
The University of Essex is one of just three UK universities to have received Q-Step Affiliate status, including for our BSc Marketing, to support the way we develop the quantitative skills of our graduates
Facilities
Location
Start date
Start date
Reviews
Subjects
- Project
- Consumer Behaviour
- Communications
- Business Marketing
- Services marketing
- Accounting and Finance
- Economics
- Marketing Communications
- Entrepreneurship
- Management
- Teaching
- Innovation
- Marketing
- International
- Finance
- International Business
- IT Management
Course programme
Studying at Essex is about discovering yourself, so your course combines compulsory and optional modules to make sure you gain key knowledge in the discipline, while having as much freedom as possible to explore your own interests. Our research-led teaching is continually evolving to address the latest challenges and breakthroughs in the field, therefore to ensure your course is as relevant and up-to-date as possible your core and optional module structure may be subject to change.
For many of our courses you’ll have a wide range of optional modules to choose from – those listed in this example structure are just a selection of those available. The opportunity to take optional modules will depend on the number of core modules within any year of the course. In many instances, the flexibility to take optional modules increases as you progress through the course.
Our Programme Specification gives more detail about the structure available to our current first-year students, including details of all optional modules.
Year 1
Business Creation and Growth
Business Economics
Introduction to Accounting and Finance
Principles of Markets, Marketing and Selling
Introduction to Quantitative Analysis
Introduction to International Business
Research and Study Skills for Professional Development
Personal Career Development
Year 2
Managing Innovation
Consumer Behaviour
E-Commerce
Business-To-Business Marketing
The International Business Environment (optional)
Successful Futures
Strategic Entrepreneurship (optional)
Organisational Behaviour and Management (optional)
Final year
Business Strategy
Research Project - Marketing
Business Research Methods
Marketing Communications
Services Marketing
Business Ethics (optional)
Placement
On a placement year you gain relevant work experience within an external business or organisation, giving you a competitive edge in the graduate job market and providing you with key contacts within the industry. The rest of your course remains identical to the three-year degree.
Year abroad
On your year abroad, you have the opportunity to experience other cultures and languages, to broaden your degree socially and academically, and to demonstrate to employers that you are mature, adaptable, and organised. The rest of your course remains identical to the three-year degree.
Teaching
Teaching includes a combination of lectures, seminars and computer-based lab sessions
Modules delivered by experts in the field as well as guest speakers
Contribute and interact in lectures through the use of smart technology
Lecture presentations and notes are uploaded online beforehand to help you prepare in advance
Complete your final-year project in consultation with a personal supervisor
Assessment
Assessed through traditional methods of end-of-year exams and multiple choice questions in class tests and essays
Plus more innovative and creative assessments include laboratory work, poster presentations, real-business case problems and group presentations
Your first year marks do not count towards your final degree
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Additional information
BSc Marketing