Integrated Marketing

OVERVIEW:

A workshop with plenty of hands-on experience and exercises to help you:
• Understand your market place
• Plan your marketing strategy
• Decide which marketing tools to use
• Consider various aspects of new media

AIMS:

This course is aimed at equipping you with the skills you need to devise an integrated marketing strategy, with all aspects of marketing complementing each other. It will give you a thorough understanding of what is involved in marketing your organisation, from planning through to implementation, using the latest tools and techniques. You will have the opportunity to think through some of your own ideas, and have a clear picture of how these ideas can be used to drive the results that are required to support your organisation's own business plan.

PROGRAMME:

9.30am Welcome, introductions and outline of the day

9.45am Understanding your market place, including audience(s),
competitors, key messages, 4Ps, resources

11.00am Refreshments

11.15am Planning your strategy - Analysis, Objectives, Strategy, Measurement & Evaluation, Costs

1.00pm Lunch

1.30pm Marketing tools - PR, Advertising (Newspapers, magazines, online, advertorials), Web, Events, Brochures, Literature, Directories etc; tone of voice, personality, branding

3.00pm The rise of new media - Making your website work harder, audio and video on the web

3.15pm Refreshments

3.30pm Misc issues, eg archiving

4.30pm Questions and close