Marketing for Managers
Short course
In Colchester
Description
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Type
Short course
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Location
Colchester
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Duration
1 Day
This course provides help for managers to have a positive impact on customer perceptions and to recognise their role in developing and shaping the organisation's image, approach and competitive position.
Facilities
Location
Start date
Start date
About this course
None.
Reviews
Course programme
This course provides help for managers to have a positive impact on customer perceptions and to recognise their role in developing and shaping the organisation's image, approach and competitive position.
Program
Course objectives/key benefits:
Delegates will learn how they impact on customer perceptions and what role they have in shaping the marketing and image of the organisation.
Who the course is aimed at:
Anyone in a management role
Course content:
On completion, delegates will have a greater understanding of:
· Principles of marketing
· How managers impact on customer perceptions
· How to have a positive impact on the image of the organisation and their team
· How they can improve their own standing through effective 'marketing' of themselves and their team
Training method:
The session is participative, lively and draw's on the presenter's practical experience as a leader of organisations of all sizes/sectors. Delegates are encouraged to use their own experiences to keep the session relevant to their real needs.
Course outcome/qualification:
PTC Certificate of Attendance
Pre-requisite knowledge/qualification:
None.
Marketing for Managers