Build a Multi Touch Attribution Machine Learning Model in Python
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It is good
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Hello, my name is Jethro, a graduate with an Economics and Statistics background. My quest to solve data driven problems with machine learning techniques made me join ProjectPro aiming to get a practical feel of real world data science projects and a professional way to approach search projects.
One unique feature about the projects in ProjectPro is that they present most of the possible challenges one could encounter in a data science job and the systematic ways to go about them.
I used machine learning projects and it helped me understand important concepts and principles in machine learning. It also helped me build my confidence to take a machine learning project from to end. My expectations were met and I recommend that more MLOps and MLDevops projects could be added to the existing projects.
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Course
Online
*Indicative price
Original amount in USD:
$ 876
Be the best, with Project Pro
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Type
Course
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Methodology
Online
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Duration
1 Year
Identifying the ROI on marketing campaigns is an essential KPI for any business. In this ML project, you will learn to build a Multi Touch Attribution Model in Python to identify the ROI of various marketing efforts and their impact on conversions or sales..
Facilities
Location
Start date
Start date
About this course
Software developers who want to learn & get a practical experience in Machine Learning & Big Data
Laptop / Desktop + Internet
This project solves a real business problem end-to-end and comes with solution code, explanation videos, cloud lab and tech support.
Reviews
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It is good
← | →
-
Hello, my name is Jethro, a graduate with an Economics and Statistics background. My quest to solve data driven problems with machine learning techniques made me join ProjectPro aiming to get a practical feel of real world data science projects and a professional way to approach search projects.
One unique feature about the projects in ProjectPro is that they present most of the possible challenges one could encounter in a data science job and the systematic ways to go about them.
I used machine learning projects and it helped me understand important concepts and principles in machine learning. It also helped me build my confidence to take a machine learning project from to end. My expectations were met and I recommend that more MLOps and MLDevops projects could be added to the existing projects.
← | →
Course rating
Recommended
Centre rating
mulugeta kassa
Jethro Datamwin Apeawini
Subjects
- Data analysis
- Database
- Technology1
1 students say they acquired this skill
- Marketing Tools
11 students say they acquired this skill
- Marketing Processes
Course programme
- Understanding the business problem.
- Importing the dataset and required libraries.
- Performing basic Exploratory Data Analysis (EDA).
- Understanding what Single Touch attribution models are
- Build a Last-Touch attribution model
- Build a First-Touch attribution model
- Build a Last-non-direct Touch attribution model
- Understanding what Multi-Touch attribution models are
- Build a Linear attribution model
- Build a Position-based attribution model
- Build a Position Decay attribution model
- Understanding what Probabilistic attribution models are
- Build a Markov attribution model
- Build a Shapley value model
- Understand how to evaluate the results for all the models
- Build a budget optimization engine for every channel
Build a Multi Touch Attribution Machine Learning Model in Python
£ 711.28 VAT inc.*Indicative price
Original amount in USD:
$ 876
- Marketing Tools
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