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Building a Corporate Brand
Short course
Online
Description
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Type
Short course
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Level
Beginner
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Methodology
Online
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Duration
Flexible
Corporate brand-building is an art and the science of developing awareness, constancy, priority and the value for companies to promote the brands which they manage and market.
The brand is a promise to those whom you serve – an assurance of consistently doing or present something in a way that the customers expect. A brand represents a corporation, its performance, the reasons behind those performances and the prospective customers of the corporation. The brand is a pledge to your customer and it symbolizes what consumers expect your corporation to deliver.
The unit introduces various elements of building a corporate brand; it also describes the useful strategies for developing a slogan for a brand and illustrates the different types of visual identities.
This unit aims to define marketing and marketing process including a look at SWOT analysis and sales cycle. On the completion of this unit, learners will be capable of understanding the marketing plan based on the P’s of marketing and various strategies for selling a product.
Important information
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Facilities
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Start date
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About this course
Objectives:
After the completion of this course learners will be able to:
How to describe the essential elements of marketing, sales, and their company brand
• Business owners, managers, entrepreneurs,
• People seeking to expand their career opportunities
• Existing employees looking to develop their CPD
• Office workers at all levels
• Team Leaders and supervisors
• Entrepreneurs planning to start their own business
This is a standalone course and assumes no prior knowledge.
Reviews
Subjects
- Marketing
- Sales
- Brand Management
- Branding
- Sales Training
- Brand activities
- Brand positioning
- Building a Corporate Brand
- Building a Corporate Brand skills
- Corporate Brand
Teachers and trainers (1)
Cpd Tutor
Tutor
Course programme
Lesson(s):
Introduction to Building a Corporate Brand
Topics:
Developing a SloganTypes of Visual IdentitiesMarketing Your ProductIntroduction to MarketingMarketing ProcessSWOT AnalysisMarketing plan based on the P’s of marketingSelling Your ProductThe Sales CycleCourse Benefits:
Full Tutor SupportSelf paced, no fixed schedulesAvailable to students anywhere in the world24/7 Access to the LMS ( Learning Management System )Easy to understand quality e-learning study materialsThe benefit of applying for NUS extra Discount Card.
Building a Corporate Brand