Business Administration (BBA): Specialization in Fashion Marketing

Apply quantitative tools to analyze contemporary business functions and practices
Apply the concepts and principles of finance, economics and accounting to make effective decisions in the global business environment
Examine the implication of technology, media and the Internet on today’s businesses
Demonstrate a comprehensive knowledge of the fashion industry, fashion marketing, its products, markets, consumers and marketing activities
Analyze and interpret trend and market information
Develop innovative marketing solutions based on sound analysis of market information and marketing theory
Leverage an understanding of media, technology and the Internet to enhance promotions and branding
Design a research project that includes defining the problem, developing an approach to it and formulating the research design
Analyze cases that focus on key marketing management tasks, such as marketing research, sales forecasting, product and brand management, distribution channels, pricing and promotion as well as advertising strategies