Business and Marketing BA (Hons)

UCLAN - University of Central Lancashire

Bachelor's degree

In Preston

£ 9,250 + VAT

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Description

  • Type

    Bachelor's degree

  • Location

    Preston

This is the perfect programme if your ambition is to be a business decision-maker or work in a marketing or advertising career. The global economy is rapidly evolving and marketing is at the heart of every business. Get under the skin of business with a broad base in analysis, planning, economics and management whilst also learning specialist marketing skills such as creative problem-solving, understanding customers and how to differentiate a business from its competitors.   

Facilities

Location

Start date

Preston (Lancashire)
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University Of Central Lancashire, PR1 2HE

Start date

On request

About this course

Entry Requirements 2017/18 112 Points at A2; General Studies accepted
BTEC Extended Diploma: Distinction, Merit, Merit 
BTEC Diploma: Distinction*, Distinction*
Pass Access Course: 112 UCAS Points  
International Baccalaureate Diploma: 28P
IELTS: 6.0 with no component lower than 5.5
GCSE: 5 at grade C including Maths & English or equivalent  ...

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Subjects

  • Marketing
  • Planning
  • Business Marketing
  • Advertising
  • Global
  • Economics

Course programme

Course at a Glance

Year 1

  • Marketing Essentials
  • Business Functions
  • Business Environment
  • Business and Management Project Essentials

Year 2

  • Global Environment of Business
  • Marketing Management
  • Marketing Research
  • Employability and Professional Development

Option Modules – Year 2

Choose two from...

  • Business Economics
  • Managing Personnel and Human Resources
  • Digital Marketing Planning
  • Contemporary Consumers

Year 3 or 4

  • Strategic Marketing
  • Business Strategy
  • Business, Advertising and Marketing Dissertation

or

  • Enhancing Employability through Work Related Learning

Year 3 or 4 options (choose three from)

  • Web Content Management Systems
  • Economic Policy
  • Evaluating HRM
  • Contemporary Issues in Business
  • Campaign Planning & Strategy
  • Media Planning & Buying
  • International Marketing
  • Contemporary Retail Marketing

See related categories

Business and Marketing BA (Hons)

£ 9,250 + VAT

The best Business Management courses

See all

See all