Business Management with Communications BSc

Please note the modules listed below are for the 2019/20 academic year.
You can view all modules for the 2018/19 academic year here.

• Managing Financial Resources (20 credits)
• Introduction to Marketing and Communications (IMAC) (20 credits)
• Economics for Business (A) or Economics for Business (B)* (20 credits)
• Organisations, Management and Entrepreneurship (20 credits)
• Personal, Professional and Academic Development (20 credits)
• Widening Horizons Module (20 credits)

*Depending on prior learning

• Research Methods (20 credits)
• Responsible Business: Theory and Practice (20 credits)

• Creative Campaign Production (20 credits)
• Public Relations and Reputation Management (20 credits)
• Marketing Communications (20 credits)

Students must choose a further 20 credits from the optional modules below:

• Accounting, Management & Accountability (20 credits)
• Managerial Finance (20 credits)

• Event Management and Destination Marketing (20 credits)

• Consumer Behaviour (20 credits)
• Services and Retail Strategy (20 credits)

• Business, the Economy and Government (20 credits)
• Intermediate Business Economics and the Macroeconomy (20 credits)
• Models of Business (20 credits

• Managing in Business to Business Markets (20 credits)
• Managing Operations and Projects (20 credits)
• Human Resource Management (20 credits)
• Organisational Behaviour (20 credits)

• Change Management (20 credits)
• Contemporary Capitalism (20 credits)

Students must complete either a Dissertation (40 credits) or an Extended Essay (20 credits).

• Strategic Global Communication (20 credits)
• Branding in the Digital Age (20 credits)
• Advanced Communications Practice (Placement)

Students studying on Communications pathways must choose a further 20 or 40 credits from optional modules outlined below:

• Accounting, Decision-Making & Governance (20 credits)
• Advanced Corporate Finance (20 credits)

• Contemporary Issues in Marketing (20 credits)
• Responsible Marketing and Consumption (20 credits)

• Economics of Labour Markets (20 credits)
• Advanced Business Economics (20 credits)
• Britain and the EU (20 credits)
• Globalisation, Innovation and Competitiveness (20 credits)

• Organisation Studies: Past, Present and Future (20 credits)
• Small Business and Entrepreneurship (20 credits)
• Fundamentals of Leadership (20 credits)
• Crisis Management (20 credits)

• International Human Resource Management (20 credits)
• International Employment Relations (20 credits)
• Business Strategies in Emerging Economies (20 credits)
• Professional Development Module (20 credits)

Please note: The modules listed on the website for this programme are regularly reviewed to ensure they are up-to-date and informed by the latest research and teaching methods. Unless indicated otherwise, the modules listed for this programme are for students starting in 2020. On rare occasions, we may need to make unexpected changes to compulsory modules; in this event we will contact offer holders as soon as possible to inform or consult them as appropriate.