Business Management with E-Business BA (Hons)

Modules

Methods of assessment for course overall: 83% coursework

• Professional competencies
• Principles of marketing
• Financial accounting fundamentals
• People and organisations
• Business economics
• Introduction to business management

• Fundamentals of e-business
• Managing business creativity and innovation
• Managing business logistics and negotiations
• Planning your business
• Social media in a business context

• Business contracts
• Diagnostic analytics
• Emerging markets, and the asia-pacific business environment
• Entrepreneurial business resence
• Environmental economics and sustainability
• Financial accounting and analysis
• Fundamentals of finance
• Fundamentals of project management
• Marketing research
• Principles of HRM
• Retail operations

Core modules:

• Strategic management
• Enterprise and managing SMEs
• Managing e-commerce for business
• Creating a winning e-business

Optional modules:

• Management accounting for decision making
• Practical analytics
• Mobile applications – from idea to mass adoption
• Labour and capital in an age of globalisation
• MSP - managing successful programmes (certification)
• Entrepreneurial finance
• Working with emotional and spiritual intelligence
• Legal protection of business creativity
• Brand management
• PRINCE2® foundation – training (certification)
• Retail boutique start-ups and psychodynamics
• Social impacts of the information society
• Business research methods
• Professional placement module
• Enterprise placement module
• A Foreign language and applied research report

Modules are assessed by a mix of coursework assignments, presentations and exams.