Business Management with Marketing BSc
Master
In Birmingham
Description
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Type
Master
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Location
Birmingham
Our BSc Business Management with Marketing programme has been developed with input from marketing firms such as Beiersdorf, Big Cat, Cogent Elliott, UBAglu and Unilever, with the aim of developing the next generation of marketing specialists.
Facilities
Location
Start date
Start date
Reviews
This centre's achievements
All courses are up to date
The average rating is higher than 3.7
More than 50 reviews in the last 12 months
This centre has featured on Emagister for 4 years
Subjects
- Marketing
- Credit
- Business and Management
Course programme
First Year Core modules
- Managing Financial Resources
- Introduction to Marketing and Communications (IMAC)
- Management Education and Learning A and B
- Organisations, Management and Entrepreneurship
- Digital Business
- Widening Business Horizons
Take one of the folllowing modules, depending on prior qualifications:
- Economics for Business A
- Economics for Business B
- Research Methods
- Responsible Business: Theory and Practice
- Marketing Communications
- Consumer Behaviour
- Marketing and New Technology
- Students will also choose an optional module from a list provided by the department.
- Marketing Strategy: From Analysis to Implementation
- Contemporary Issues in Marketing
- Branding in the Digital Age
- Either a 40 credit Dissertation or 20 credit Extended Essay
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Students who have chosen a 20 credit Extended Essay must choose a further 40 credits of optional modules. Students who have chosen a 40 credit dissertation must choose a further 20 credits of optional modules.
Please note: The modules listed on the website for this programme are regularly reviewed to ensure they are up-to-date and informed by the latest research and teaching methods. Unless indicated otherwise, the modules listed for this programme are for students starting in 2020. On rare occasions, we may need to make unexpected changes to compulsory modules; in this event we will contact offer holders as soon as possible to inform or consult them as appropriate.
Business Management with Marketing BSc