Business Management with Marketing

Our degrees have a modular structure. This means that compulsory modules provide you with the core knowledge and skills that you need, while optional and discovery modules allow you to shape your course to suit your personal interests and career aspirations.

Compulsory modules in your first year will give you a broad foundation in both subjects. You’ll gain an understanding of basic accounting practices and economic principles, as well as organisational behaviour and the theory and practice of setting up a business of your own. You’ll also be introduced to the basic concepts and techniques used in marketing.

You’ll build on this in Year 2, where you’ll examine how theories of organisational behaviour relate to real-world situations. At the same time, you’ll look at how information is used to support management and organisational decisions and explore key business functions like marketing, corporate social responsibility and operations. On the marketing side, you’ll gain an in-depth understanding of consumer behaviour, how this is measured and the techniques used in marketing research. Optional modules will allow you to focus on topics like business history or managing international business.

There are fewer compulsory modules in your final year. You’ll develop your management skills by studying strategic management, and gain a thorough knowledge of marketing strategy, promotional management and the challenges and opportunities in international marketing.

Through your choice of optional modules, you could explore topics such as managing diversity in the workplace and employment law – and if you choose the Contemporary Management Consulting module, you’ll have the chance to register with the Chartered Management Institute. If you successfully complete the module after this, you’ll gain the CMI Level 5 Certificate in Professional Consulting.

The course culminates with your dissertation, an independently researched project that you submit in your final year, allowing you to apply your research and analysis skills to a management topic of your choice.

Course structure

These are typical modules/components studied and may change from time to time. Read more in our Terms and conditions.

Modules Year 1

Compulsory modules

• Academic and Professional Development for Studies in Marketing 20 credits
• Accounting for Managers 10 credits
• Organisational Behaviour 20 credits
• Fundamentals of Marketing 20 credits
• Starting Your Own Business 10 credits
• Economics for Management 20 credits

Year 2

Compulsory modules

• Consumer Behaviour 20 credits
• Managing in the Digital Workplace 10 credits
• How Managers Make Decisions 10 credits
• Marketing Research 20 credits
• Organisational Behaviour in Practice 10 credits
• Operations and Supply Chain Management 10 credits
• Corporate Social Responsibility 10 credits

Year 3

Compulsory modules

• International Marketing 10 credits
• Dissertation/Project in Management 40 credits
• Advertising and Promotional Management 10 credits
• Marketing Strategy 20 credits

For more information on typical modules, read Business Management with Marketing BA in the course catalogue

Broadening your academic horizons

At Leeds we want you to benefit from the depth and breadth of the University's expertise, to prepare you for success in an ever-changing and challenging world. This course gives you the opportunity to broaden your learning by studying discovery modules. Find out more on the Broadening webpages.

Learning and teaching

You’ll be taught using a range of methods including lectures, tutorials, seminars and workshops. The rest of your time will be spent in independent learning, which allows you to develop your skills in research and analysis. Our Virtual Learning Environment will help to support your studies: it’s a central place where you can find all the information and resources for the School, your programme and modules.

You’ll also benefit from dedicated academic counselling from your Head of Year, a lecturer in your subject area who will meet you individually suring the year and act as a personal tutor.

Assessment

We use a variety of assessment methods to help you develop a range of transferable skills that you’ll need in professional life. These are likely to include coursework, exams, oral presentations, group reports and dissertations.