Certified Event Management Professional

Introduction to Events

• What are Events? Objectives of Events Event Characteristics The Wow Factor Types of Events

Why Events?

• So When Do We Need Events? Event linked to Product Launch Company Market Entry
• Sales Conference
• Product Education
• Dealer Conference Entertainment Motivational Workshops Community Event

Event Manager Skills

• Key Skills Needed
• Communication Skills
• Personality Development
• Self Grooming Tips
• Stress Management
• Time Management
• Team Management Skills

Customer Relationship Management

• Understanding Customer Behavior
• Customers Expectations
• Building Customer Relationship

Structure of Events

• Events Structure

Event Process

• Brief
• Concept
• Budgeting and Discussion
• Venue
• Schedule of Items
• The Suppliers

Event Planning

• Planning
• Event Planning
• Concept
• Project Scope
• Feasibility Study
• Proceed
• Planning
• Task Analysis
• Scheduling
• Analysis and Allocation
• Implementation of the Plan
• PERT/CPM

Event Marketing

• The Marketing Environment The Marketing Mix
• Market research Research Methods Event Marketing Plan

Public Relations

• Introduction
• Functions of Public Relations
• Goals of Public Relations
• Steps in Public Relations Campaign
• Public Relations in India

Site Planning

• Basics
• Event Settings
• Site Selection Factors

Event Logistics

• Basics
• Scope and Models Logistics Management Factors to Consider Logistic Planning

Event Financing

• Financial Management
• Income Sources
• Expenses
• Budgeting
• Cost and Cash Flow Management
• Financing
• Break-Even Analysis
• Pricing
• Accounting and Audit

Human Resource Management

• Introduction
• Human Resource Planning
• Volunteer Recruitment
• Job Descriptions and Analysis
• Recruitment and Selection
• Screening and Selection
• Recruitment Approach
• Induction
• Training
• Supervision and Evaluation
• Performance Appraisal
• Motivation

Health, Safety and Security

• Introduction
• Risk Assessment
• Fire Safety
• Gate and Door Control
• Crowd Control
• Electrical Installations & Lighting
• Food, Drink & Water
• Sanitary Facilities
• Waste Management
• Special Effects, Fireworks & Pyrotechnics
• Emergency Planning

Monitoring and Evaluation

• Monitoring
• Event Evaluation
• Evaluation Process
• Evaluation Methods
• Event Surveys

Media Coverage of an Event

• Beneficiary
• Spotlight
• Creative
• People
• Example Study - Sahara Kargil Benefit Soccer Match

Media Relations

• Introduction
• Building Relations with Media Public Relations Assistance to Media Media Relations Norms
• Press Conference
• Holding a Press Conference

Event Branding

• Brand
• What is Branding? Brand Equity Establishing a Brand Event Branding
• Event Branding Principles
• Event Catering
• Introduction
• Types of Catering
• Catering Planning
• Buffet Set-Up

Suppliers

• Distribution Ancillary Services Trade Media
• Hotel Booking agencies
• Convention Bureau/Trade promotion cells Transport
• Tourism
• Security

Celebrities and Events

• Celebrity Becoming a Brand Celebrity Advertising Literature Survey
• Image Communication in Marketing Factors Critical in Celebrity Advertising Observations on Celebrity Endorsements Reasons for Celebrity Endorsements Flaws in
• Endorsing
• Celebrities
• Property Creation
• How to Create Properties

Social, Economic, Political and Developmental Implications

• Introduction
• The Implications of Special Events
• Social and Community Implications of Events
• Economic Implications of Events
• Finally

Exhibitions

• The Revolution Begins What is Exhibition? Why Visit an Exhibition
• The Economic Impact of Exhibitions Objective of Holding an Exhibition Exhibiting for the Right Reasons Types of Exhibition
• Display Work for Your Exhibition More Than Mere Exhibitions Augmenting Tourism Numbers The Indian Viewpoint
• ITPO
• Exhibitions in India
• Exhibitions Overseas

Event Management Laws

• Legal Aspects
• The Companies Act of
• Intellectual Property Law in India
• Trademarks
• Copyrights
• The India Copyright Act
• The Trademark Act

Event Management Taxes

• Entertainment Tax
• Service Tax

A Recap

• Identify the Event Budgeting
• Hiring sand Rentals
• What Can Marketers Do to Reach This Position? Marketing Your Event
• Creating a Budget
• Positioning Your Product /Event Attractions/ Flip Side Employment Opportunities

Case Study

• Tasty Bite the Way to a Customers’ Heart and Stomach