Channel Partner Excellence

Course

In Rickmansworth

£ 1,150 + VAT

Description

  • Type

    Course

  • Location

    Rickmansworth

  • Duration

    2 Days

Learn how to combine the roles of salesperson, trainer, financial manager, business advisor and marketer to guide and motivate your distributors and get the best from the relationship. Suitable for: This course is ideal for those who wish to achieve sales through UK or international indirect networks (distributors, wholesale outlets, agents, brokers, franchisees and re-sellers). Managers wishing to develop their skills to motivate and manage the performance of their partners will find it particularly beneficial. It is of equal benefit to those who are new to or experienced in channel management.

Facilities

Location

Start date

Rickmansworth (Hertfordshire)
See map
Trinity Court, Batchworth Island, WD3 1RT

Start date

On request

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Reviews

Teachers and trainers (5)

Anushka Stach

Anushka Stach

Trainer

BEd, NLP Master Practitioner Anushka specialises in training which focuses on personal and interpersonal communication skills. She brings her highly motivational energy and enthusiasm to a range of areas from sales and customer service to management and train the trainer programmes. Her flexible approach and breadth of experience means she is happy working in any sector.

Audrey Bryce

Audrey Bryce

Trainer

Audrey is a specialist trainer in telephone techniques and customer service. With over 20 years experience in training, she has extensive experience in a variety of sectors and she started out in media. During this time Audrey has worked closely with blue chip companies and SMEs and throughout she has focused on educating students on the importance of professional training and the positive impact it can have on their future career.

Hugh Alford

Hugh Alford

Trainer

BSc Joint Hons Hugh specialises in training field selling, desk based account development by telephone, and selling through channel partners. He has designed and implemented over 400 in-company courses in industrial, service and business to business sectors. He authored TACK's Buyer’s Views of salespeople research in 1997, 2002, 2005 and 2008.

Judy Brown

Judy Brown

Trainer

BEd, BA Judy specialises in all areas of management development, leadership and interpersonal Skills. She also runs sales courses and has delivered programmes to many multinational groups. Judy has an innovative and creative approach to training, making it fun as well as developmental.

Martin Dodds

Martin Dodds

Trainer

ACIB Martin specialises in sales management and management training as well as presentation skills and negotiation. As a qualified banker he was previously responsible for selling financial services. Martin works closely with a number of multinational companies both in the UK and internationally.

Course programme

Channel Partner Excellence

Motivate and develop profitable distributor channel business

Business need

Meet the tough challenge of selling through third parties that are not under your direct control.

High Spots

  • Some courses tell you ‘what to do’ – this very practical programme shows you ‘how to do it’ and that’s what delegates find so valuable in the development of their channel partners
  • Business simulation - run and manage your own distributorship, making all the types of decisions that distributors have to make
  • Help your partners manage their sales process – rather than selling on their behalf

Key Learning Points

  • Use marketing to promote your business profitably – use the marketing model to create the influence you want for your business and help achieve your joint objectives
  • Become a flexible and effective channel manager – understand that different channels need different management approaches and adapt your approach
  • Motivate your distributors for a win/win outcome – apply the concept of Priority Needs and learn how to satisfy those of your distributor principal and their sales team
  • Take control of your financial objectives – financial principles underpin the objective of the relationship. Identify what the figures really represent and apply the principles of finance for maximum return
  • Implement distributor training programmes that ‘stick’ – apply the learning techniques and professional training models that make training for this specialist audience motivational, memorable, participative and fun
  • Apply the principle of ‘Partnership Selling’ – recognise the difference between training on the job and joint calling and avoid the pitfalls
  • Assess and manage performance - improve your monitoring through the application of KPIs and how they apply in selling through a distributor

Channel Partner Excellence

£ 1,150 + VAT