CIM - Digital Metrics and Analytics

What you will learn: The links between marketing and communications, in both traditional and digital forms - The way the internet has revolutionised the traditional marketing mix - How to apply digital tactics creatively - Identify appropriate KPIs, reports and tools to review and improve digital marketing effectiveness in large, medium and small sized enterprises - Evaluate and improve results from investments in digital marketing using web analytics and social media monitoring techniques. Suitable for: Ideal if you are working in digital marketing and need an understanding of KPIs, selecting measurement tools, analysing reports to improve performance and creating tests to improve owned and bought media messages.