CIM Diploma Professional Marketing

Module: 7MK027

Credits: 0

Period: 1

Type: Core

Locations: University Centre Telford (Southwater); Wolverhampton City Campus; University of Wolverhampton in Stafford

Innovation in Marketing is a 17-credit mandatory module which sits within the suite of Level 6 modules, part of the CIM Diploma in Professional Marketing. This module enables students to take a visionary approach and embed innovation to help their organisation deal with the challenges of a fast-moving marketplace. Students will be able to understand the relationship between marketing and innovation and recognise the key factors in building and nurturing innovation within the marketing function. Students will also be able to use internal and external marketing in supporting a specific innovation. Assessment is set and marked by the CIM with a 50% pass grade.

Module: 7MK026

Credits: 0

Period: 1

Type: Core

Locations: Wolverhampton City Campus; University Centre Telford (Southwater); University of Wolverhampton in Stafford

Marketing & Digital Strategy is a 17-credit mandatory module which sits within the suite of Level 6 modules, part of the CIM Diploma in Professional Marketing.

Module: 7MK028

Credits: 0

Period: 1

Type: Core

Locations: University of Wolverhampton in Stafford; Wolverhampton City Campus; University Centre Telford (Southwater)

The Digital Customer Experience is a 17-credit elective module which sits within the suite of Level 6 modules, part of the CIM Diploma in Professional Marketing. Customer behaviour has dramatically changed with the digital revolution. This module provides students with insights into the digital customer experience and highlights ways to adapt to this changing market, allowing students to fulfil customers’ strategic needs. It will provide the knowledge and skills to select appropriate channels to market to meet objectives. It will also help to ensure students provide the desired customer experience, by understanding the customer's journey while complying with relevant legislation and regulation. Assessment is set and marked by the CIM with a 50% pass grade.

The University of Wolverhampton Business School is one of the Chartered Institute of Marketing Accredited Study Centres.

The ability to

1 Evaluate the role of the marketing planning process and implementation in a range of marketing contexts.

2. Develop and manage a brand and product portfolio in the context of the organisation's marketing strategies and objectives.

3. Recommend how a marketing function should be structured to deliver competitive advantage, marketing and organisational success.

4. Identify the organisation's information needs, scope of research projects and resource capability to underpin the development of a business case to support marketing projects.

Location Mode Fee Year Home/EU Part-time £2134 per year 2020-21 Home Part-time £2183 per year 2021-22

Additional Course Costs

Student to pay £190 per assessment (x3) and £65 membership fee, payable directly to CIM.

Further information on these additional costs will be provided prior to the start of your studies

These fees relate to new entrants only for the academic year indicated for entry onto the course, any subsequent years study may be subject to an annual increase, usually in line with inflation.

The CIM Professional Certificate in Marketing

or

Any business or marketing Batchelors or Masters degree (or equivalent) where one third of the credits comes from marketing

or

Experience in marketing management sufficient to evidence the learning outcomes of the CIM Professional Certificate in Marketing.

If English is not your first language, you will need to have an IELTS score of 6.5 or above, or evidence of English proficiency equivalent to the above.

If you have studied a Marketing, Advertising, PR or equivalent based undergraduate or Postgraduate degree it may be that you can gain a module exemption for one of more of the modules at this level and therefore only have to complete the remaining module(s) to gain the qualification. For further information on this you should contact the Chartered Institute of Marketing directly to discuss this.

Postgraduate Loyalty Discount:

You can get 20% discount on a taught postgraduate course if you’re a University of Wolverhampton Graduate.

The University offers a generous 20% Loyalty Discount to students progressing from an undergraduate programme to a taught postgraduate on-site programme, where both courses are University of Wolverhampton Awards.

There is no time limit on how long ago you completed your degree as long as this is your first Masters level qualification.

The discount applies to the first year of enrolment only. Students who receive a loyalty discount are not entitled to any further tuition discount or bursary. For full terms and conditions click here.

Self-funded:

If you are paying for the fees yourself then the fees can be paid in 3 instalments: November, January and April. More information can be found by clicking here.

Sponsored - Your employer, embassy or organisation can pay for your Tuition fees:

Your employer, embassy or organisation agrees to pay all or part of your tuition fees; the University will refer to them as your sponsor and will invoice them for the appropriate amount.

We must receive notification of sponsorship in writing as soon as possible, and before enrolment, confirming that the sponsor will pay your tuition fees.

Financial Hardship:

Students can apply to the Dennis Turner Opportunity Fund for help with course related costs however this cannot be used for fees or to cover general living costs.

Charitable Funding:

You might also want to explore the possibility of funding from charitable trusts; please see the following websites Association of Charitable Foundations, Directory of Social Change or Family Action. Most charities and trust funds offer limited bursaries targeted to specific groups of students so you will need to research whether any of them are relevant to your situation.

You can find more information on the University’s Funding, cost, fee and support pages.

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01902 32 22 22

Email

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